These Are the 8 Most Valuable Brands

2 minute read

After a brief demotion to the No. 2 spot last year, Apple has won back its title as the world’s most valuable brand, according to the annual BrandZ ranking put together by marketing research firm Millward Brown.

Google briefly claimed the most valuable brand title last year, interrupting Apple’s three-year run. Apple’s brand value boomed 67% this year, hitting an impressive $247 billion. Google’s brand value, meanwhile, climbed 9% to $174 billion over that same period–making it the No. 2 most valuable brand this year.

Millward calculates the most valuable brands using a mix of market data and consumer surveys to isolate what portion of a company’s value is credit to its brand name.

Here’s the top 8 most valuable brands for 2015:

1. Apple

Brand value: $247 billion

Last year’s value: $148 billion

Change from last year: 67%

2. Google

Brand value: $173 billion

Last year’s value: $158 billion

Change from last year: 9%

3. Microsoft

Brand value: $116 billion

Last year’s value: $90 billion

Change from last year: 28%

4. IBM

Brand value: $94 billion

Last year’s value: $108 billion

Change from last year: -13%

5. Visa

Brand value: $92 billion

Last year’s value: $79 billion

Change from last year: 16%

6. AT&T

Brand value: $89 billion

Last year’s value: $78 billion

Change from last year: 15%

7. Verizon

Brand value: $86 billion

Last year’s value: $63 billion

Change from last year: 36%

8. Coca-Cola

Brand value: $84 billion

Last year’s value: $81 billion

Change from last year: 4%

See How Tech CEOs Spend Their Money

NETHERLANDS-US-APPLE-YACHT-STEVE-JOBS
Steve Jobs The Apple CEO's super yacht Venus was designed by Philippe Starck's design company Ubik. Jobs spent approximately $131 million on it but passed away in 2011 before it was completed.Ed Oudenaarden—AFP/Getty Images
Los Angeles Clippers Fan Festival
Steve Ballmer In 2014, former Microsoft CEO Steve Balmer spent $2 billion to become the owner of the NBA's Los Angeles Clippers.Jeff Gross—Getty Images
The Hawaiian island of Lanai is pictured in NASA satellite handout image
Larry Ellison Outgoing Oracle CEO Larry Ellison owns 98% of the 141-square-mile Hawaiian island of Lanai, which he bought for an undisclosed price. He is turning it into a "model for sustainable enterprise," he's said, though details remain sketchy.NASA/Reuters
An aerial view of the Burning Man 2013 arts and music festival is seen in the Black Rock Desert of Nevada
Larry Page and Sergey Brin Google CEO Larry Page and co-founder Sergey Brin have been attending the Burning Man Arts Festival since the company's early days. There they fund a "theme camp" and how exactly the funds are used is left up to participants' imaginations.Jim Urquhart—Reuters
GHANA-US-AID-HEALTH-PEOPLE-GATES
Bill Gates The former Microsoft CEO is currently the richest man in the world, according to Bloomberg. Since 2000, Gates and his wife have been running the Bill and Melinda Gates Foundation. In total it has issued grants adding up to over $30 billion.Pius Utomi Ekpei—AFP/Getty Images
Tesla Motors Chairman and CEO Elon Musk
Elon Musk PayPal Co-Founder Elon Musk (in driver's seat) began as a Series A investor in 2004 and is now the CEO and chief product architect of Tesla Motors. The company created the first mass-produced, highway-capable electric car and is valued at over $18 billion.Robyn Beck—AFP/Getty Images
Branson to Stay "Major" Virgin Atlantic Holder as Partner Sought
Richard Branson Founder of Virgin Group, comprised of more than 400 companies, Branson has invested heavily in spaceship tourism with the SpaceShipTwo vehicle .David Paul Morris—Bloomberg/Getty Images
Zuckerberg's 1% Loan Shows How Wealthy Stay Rich
Mark Zuckerberg To ensure his privacy, Facebook CEO Mark Zuckerberg bought four of his neighboring houses in 2013 for an estimated $30 million-plus in Palo Alto, California.Noah Berger—Bloomberg/Getty Images

Read next: Here Are the Funniest Error Pages on the Web

Listen to the most important stories of the day.

More Must-Reads from TIME

Contact us at letters@time.com