Here’s Why Microsoft Didn’t Buy Salesforce

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The Davos World Economic Forum 2015
Marc Benioff, chairman and chief executive officer of Salesforce.com Inc., center, and Michael Dell, chairman and chief executive officer of Dell Inc., right, wave from inside an elevator following a Bloomberg Television interview on day two of the World Economic Forum (WEF) in Davos, Switzerland, on Jan. 22, 2015.Simon Dawson—Bloomberg/Getty Images
By Dan Kedmey

Microsoft had 15 billion reasons to back out of talks to acquire business software giant Salesforce.

Early this spring, Microsoft offered to pay $55 billion for the company, raising the potential of a blockbuster tech merger, but Salesforce countered with a demand for as much as $70 billion.

Sources familiar with the talks told CNBC News that the two sides failed to narrow the gap in their negotiations. Microsoft’s offer was met with a series of counteroffers from Salesforce CEO Marc Benioff.

Salesforce shares soared last month after Bloomberg News reported that an anonymous buyer had approached the company. Microsoft insiders have since told Reuters that the company has made no recent offers, implying that the negotiations have ended.

 

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