Red nose day—a U.K. campaign launched this year in the U.S. by NBC to “[raise] money for children and young people living in poverty by simply having fun and making people laugh,” culminated Thursday night in a three-hour television special that featured celebrities like Kim Kardashian and Will Ferrell.
But it wasn’t just walkers of red carpets that got in on the action. Microsoft co-founder and former CEO Bill Gates and his wife Melinda also filmed a video pitch in support of red nose day and it’s poverty-fighting mission, though things didn’t quite goes as they planned.
More Must-Reads from TIME
- Why Trump’s Message Worked on Latino Men
- What Trump’s Win Could Mean for Housing
- The 100 Must-Read Books of 2024
- Sleep Doctors Share the 1 Tip That’s Changed Their Lives
- Column: Let’s Bring Back Romance
- What It’s Like to Have Long COVID As a Kid
- FX’s Say Nothing Is the Must-Watch Political Thriller of 2024
- Merle Bombardieri Is Helping People Make the Baby Decision
Contact us at letters@time.com