Elle Australia Has Nicole Trunfio Breastfeeding on June Cover

May 22, 2015 11:11 AM EDT

A cover of the June 2015 issue of Elle Australia, which is only available to subscribers, is going viral because it shows model Nicole Trunfio breastfeeding her son Zion Rain Clark. The issue also features a story about Trunfio and new motherhood, as the 29-year-old and fiancé Gary Clark, Jr., welcomed Zion to the world four months ago.

“This wasn’t a contrived situation: Zion needed a feed, Nicole gave it to him, and when we saw how beautiful they looked we simply moved her onto the set,” Elle‘s editor-in-chief Justine Cullen said on the magazine’s website.

Supportive comments started trending on social media via hashtags #normalizebreastfeeding and ‪#‎weareonlyhuman:

Others, however, think it was cowardly of Elle Australia to only make the cover available to subscribers. An example of the outraged comments on Elle Australia‘s Facebook page:

“How sad you were not brave enough to use the image of a women’s body at its most beautiful on all of your mags.”

“You’re sending an incredibly negative message about the suitability of breastfeeding in public by choosing this image as a cover, yet only making it available to subscribers (ie only women). Yes, men will surely be offended by the photo, but 1) they don’t buy your magazine and 2) THIS ATTITUDE IS WHAT WE NEED TO ELIMINATE IN SOCIETY!”

Trunfio wrote on Facebook that she is proud of the photo, taken by photographer Georges Antoni, hailing it as a “positive and healthy” statement:

There is nothing more powerful and beautiful than motherhood. The last thing I want to do is be controversial, so please take this for what it is, let us‪#‎normalizebreastfeeding‬ there is nothing worse than a mother that is judged for feeding her hungry child in public. ‪#‎weareonlyhuman‬ I’m so proud of this cover and what it stands for. I obviously don’t look like this or wear [this] while I am breastfeeding but this stands for all women out there, whether you breastfeed or not, we gave birth, we are women, we are mothers.

It is the latest magazine cover of a breastfeeding mom to go viral, from Brad Pitt’s photo of Angelina Jolie breastfeeding for the Nov. 2008 W magazine cover to a May 2012 TIME cover “Are You Mom Enough” showing a mother breastfeeding her 3-year-old son, photographed by Martin Schoeller.