--- title: Theaters May Cut Movie Prices to Lure Customers Back description: Screeners across the country are considering cutting ticket prices for one day a week to get more Americans out of their living room and into their theaters as more people opt to stay home and enjoy other forms of entertainment canonical: https://time.com/38924/theaters-may-cut-movie-prices-to-lure-customers-back/ author: Francesca Trianni article:opinion: false article:content_tier: free article:published_time: 2014-03-26T18:33:47.000Z article:modified_time: 2026-02-21T06:58:48.155Z article:section: Entertainment og:title: Theaters May Cut Movie Prices to Lure Customers Back og:description: Screeners across the country are considering cutting ticket prices for one day a week to get more Americans out of their living room and into their theaters as more people opt to stay home and enjoy other forms of entertainment og:url: https://time.com/38924/theaters-may-cut-movie-prices-to-lure-customers-back/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt60524be79dc5046e/6986875d3bc99960e61a292a/movies-1280x720.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: movies-1280x720.jpg og:type: article twitter:card: summary_large_image twitter:title: Theaters May Cut Movie Prices to Lure Customers Back twitter:description: Screeners across the country are considering cutting ticket prices for one day a week to get more Americans out of their living room and into their theaters as more people opt to stay home and enjoy other forms of entertainment twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt60524be79dc5046e/6986875d3bc99960e61a292a/movies-1280x720.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Theaters May Cut Movie Prices to Lure Customers Back  by [Francesca Trianni](/author/francesca-trianni/)  ## Francesca Trianni Mar 26, 2014 6:33 PM CUT   by [Francesca Trianni](/author/francesca-trianni/)  ## Francesca Trianni Mar 26, 2014 6:33 PM CUT Year after year, more and more Americans are choosing not to go to the movies. Blame Netflix. Blame video games. Or maybe, blame ticket prices. To counter that, theater owners are considering cutting ticket prices one day a week, for what seems to be the first time in the United States. A trade group representing theater owners is in early talks with theater chains and movie studios to implement a program that would allow for discount ticket prices on one yet-to-be-determined weekday, the _Wall Street Journal_[ reports.](http://online.wsj.com/news/articles/SB10001424052702303949704579461813982237426?mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424052702303949704579461813982237426.html&fpid=2,7,121,122,201,401,641,1009 "undefined") Details on the proposal, including when it would be implemented and how much tickets would be discounted, remain unclear. On Tuesday, a report from the Motion Picture Association of America said that domestic movie box-office sales rose to $10.9 billion last year, from $10.8 billion in 2012, but that the increase was due to higher ticket prices, not increased attendance. In fact, the number of tickets sold slipped 1.5% to 1.34 billion from 1.36 billion in the past year. The average ticket price nationwide [was](http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-cinemacon-2014-tickets-20140325,0,7896098.story#ixzz2x5l0ljUM "undefined") $8.13 last year, up from $7.96 in 2012 (the average includes lower-priced matinee tickets). ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/38924/theaters-may-cut-movie-prices-to-lure-customers-back/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/38924/theaters-may-cut-movie-prices-to-lure-customers-back/"},"headline":"Theaters May Cut Movie Prices to Lure Customers Back","datePublished":"2014-03-26T18:33:47.000Z","dateModified":"2026-02-21T06:58:48.155Z","description":"Screeners across the country are considering cutting ticket prices for one day a week to get more Americans out of their living room and into their theaters as more people opt to stay home and enjoy other forms of entertainment","url":"https://time.com/38924/theaters-may-cut-movie-prices-to-lure-customers-back/","keywords":["movies","Netflix","tickets","film","Movie"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt60524be79dc5046e/6986875d3bc99960e61a292a/movies-1280x720.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Francesca Trianni","jobTitle":null,"url":"https://time.com/author/francesca-trianni/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt60524be79dc5046e/6986875d3bc99960e61a292a/movies-1280x720.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"movies-1280x720.jpg","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/movies/","name":"movies"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/38924/theaters-may-cut-movie-prices-to-lure-customers-back/","name":"Theaters May Cut Movie Prices to Lure Customers Back"}}]}] ```