By Ben Geier
For Nintendo lovers, Bowser is the ultimate baddie, the fire-breathing lizard king that has absconded with Princess Peach since the 1980s. For some Nintendo employees, Bowser is now their boss. And not a video game boss.
Nintendo of America announced today that it had hired Doug Bowser as VP of sales. Before joining Nintendo, Bowser worked at Electronic Arts.
It has been a bust few months for Nintendo, a one-time video game leader that had had a tough few years, marked by disappointing sales of its WiiU console. In March the company announced it was finally ready to embrace mobile games, meaning Mario and friends could be on your iPhone soon.
You can read the full press release here.
More Must-Reads from TIME
- Why Trump’s Message Worked on Latino Men
- What Trump’s Win Could Mean for Housing
- The 100 Must-Read Books of 2024
- Sleep Doctors Share the 1 Tip That’s Changed Their Lives
- Column: Let’s Bring Back Romance
- What It’s Like to Have Long COVID As a Kid
- FX’s Say Nothing Is the Must-Watch Political Thriller of 2024
- Merle Bombardieri Is Helping People Make the Baby Decision
Contact us at letters@time.com