KFC is furnishing some German diners with Bluetooth-enabled paper keyboards so they can type into their phones and tablets with greasy fingers, obviating the need to hose down their devices with liquid detergent after lunch. It’s a brilliant, weird, slightly disturbing development.
The rechargeable “Tray Typer” replaces the usual piece of paper that comes atop food trays agh the fast-food chain. The product was developed by a company called Serviceplan and used by KFC as part of an ad campaign. Maybe the best thing about Tray Typer is that it’s reusable — after being wiped down, of course. Serviceplan claims that during the campaign in Germany, every single Tray Typer was taken home by consumers.
It seems unlikely that KFC will make Tray Typer a mainstay in its restaurants. It’s basically a constant reminder of how greasy its food is. Not that people don’t realize this, of course, but it’s usually not anything a food company, even one that’s essentially in the grease business, wants to continually highlight.
The Verge called the Tray Typer a “first world solution to a first world problem.”
This isn’t KFC’s first foray into the peripherals business, or even the strangest. In Japan last year, it offered keyboards, mice, and thumb drives in fried-chicken.
More Must-Read Stories From TIME
- How an Online Pharmacy Sold Millions Worth Of Dubious COVID-19 Drugs — While Patients Paid the Price
- Why Literally Millions of Americans Are Quitting Their Jobs
- Meet the Women Participating in the Study That Could Change Future of Breast Cancer
- Inside the Battle for the Hearts and Minds of Tomorrow's Business Leaders
- An Innovative Washington Law Aims to Get Foreign-Trained Doctors Back in Hospitals
- Why the Ex-Husband of a Missing Chinese Billionaire Is Risking All to Tell Their Story
- Timothée Chalamet Wants You to Wear Your Heart on Your Sleeve