KFC is furnishing some German diners with Bluetooth-enabled paper keyboards so they can type into their phones and tablets with greasy fingers, obviating the need to hose down their devices with liquid detergent after lunch. It’s a brilliant, weird, slightly disturbing development.
The rechargeable “Tray Typer” replaces the usual piece of paper that comes atop food trays agh the fast-food chain. The product was developed by a company called Serviceplan and used by KFC as part of an ad campaign. Maybe the best thing about Tray Typer is that it’s reusable — after being wiped down, of course. Serviceplan claims that during the campaign in Germany, every single Tray Typer was taken home by consumers.
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It seems unlikely that KFC will make Tray Typer a mainstay in its restaurants. It’s basically a constant reminder of how greasy its food is. Not that people don’t realize this, of course, but it’s usually not anything a food company, even one that’s essentially in the grease business, wants to continually highlight.
The Verge called the Tray Typer a “first world solution to a first world problem.”
This isn’t KFC’s first foray into the peripherals business, or even the strangest. In Japan last year, it offered keyboards, mice, and thumb drives in fried-chicken.
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