Coca-Cola held onto its crown as the most-purchased brand in the world last year in spite of a push for healthier fare.
Coke came out on top of the latest annual Brand Footprint study from U.K. market research firm Kantar Group, which analyzed and ranked 11,000 global brands, Business Insider reports. Kantar awarded the Coca-Cola Company brand a score of 5.7 million “consumer reach points” (CRP) — a metric that tracks the number of households buying a product and the frequency of those purchases.
Coca-Cola easily beat out its closest competitors: Colgate came in second with 3.9 million CRP, while Nestlé-owned Maggi scored 2.8 million.
Dove, which is owned by Unilever, was the fastest-growing brand in the top 10, moving up three spots to No. 9 on Kantar’s ranking. Dove, which actually sparked a bit of a backlash with its recent “Choose Beautiful” ad campaign, sells personal care products that include soaps, moisturizers and deodorants.
The rest of the top 10 brands included another Unilever property, soap brand Lifebuoy, at No. 4. That was followed by instant-coffee brand Nescafé, PepsiCo brands Pepsi and Lay’s, and dried foods brand Knorr, respectively. Procter & Gambles’ Tide detergent brand rounded out the ranking.
- TIME's 100 Most Influential People of 2022
- Employers Take Note: Young Workers Are Seeking Jobs with a Higher Purpose
- Signs Are Pointing to a Slowdown in the Housing Market—At Last
- Welcome to the Era of Unapologetic Bad Taste
- As the Virus Evolves, COVID-19 Reinfections Are Going to Keep Happening
- A New York Mosque Becomes a Refuge for Afghan Teens Who Fled Without Their Families
- High Gas Prices are Oil Companies' Fault says Ro Khanna, and Democrats Should Go After Them
- Two Million Cases: COVID-19 May Finally Force North Korea to Open Up
