Under Armour Removes Iwo Jima-Inspired Shirt After Complaints

May 18, 2015 2:11 PM EDT

Under Armour is removing its “Band of Ballers” shirt, which was inspired by the image of U.S. soldiers raising an American flag on Iwo Jima during World War II, following a wave of criticism.

The shirt, made by Under Armour, depicted athletes raising a basket ball hoop in a similar fashion. The backlash against the company for the portrayal was swift.

Under Armour reacts swiftly, pulls "Iwo Jima" shirt, issues statement pic.twitter.com/WkRFwPa0Ai
— Darren Rovell (@darrenrovell) May 16, 2015

Under Armour responded in a series of tweets over the weekend:

Under Armour has the utmost respect and admiration for active duty service men and women and veterans who have served our country. (1/3)
— Under Armour (@UnderArmour) May 16, 2015

We deeply regret and apologize the release of a shirt that is not reflective of our commitment to support & honor our country's heroes (2/3)
— Under Armour (@UnderArmour) May 16, 2015

We have taken the necessary steps to remove this shirt, and any related shirts, from all retail and ensure this doesn't happen again. (3/3)
— Under Armour (@UnderArmour) May 16, 2015

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