--- description: Google's buy buttons could appear on mobile devices in the coming weeks. title: How Google Could Change Online Shopping With 1 Button image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # How Google Could Change Online Shopping With 1 Button by [Tom Huddleston, Jr. / Fortune](/author/fortune/) ## Tom Huddleston, Jr. / Fortune Update your preferences in [Account Settings](/account/preferences/) Close May 18, 2015 2:58 PM CUT by [Tom Huddleston, Jr. / Fortune](/author/fortune/) ## Tom Huddleston, Jr. / Fortune Update your preferences in [Account Settings](/account/preferences/) Close May 18, 2015 2:58 PM CUT Your Google searches could be getting pricier in the next few weeks. [_The Wall Street Journal_](http://www.wsj.com/article%5Femail/can-google-outsell-amazon-and-ebay-1431730741-lMyQjAxMTE1ODEwNTYxMTU2Wj "undefined")_,_ citing unnamed sources, reports that the search giant plans to add “buy” buttons to pages showing search results for products available for online purchase. The buttons, which will take shoppers to another Google product page where they can actually make a purchase, will first appear on searches performed on mobile devices. According to _WSJ_: --- > “” --- Google [said in December](http://www.wsj.com/articles/google-preps-shopping-site-to-challenge-amazon-1418673413 "undefined") that it would consider creating buy buttons for its search pages. The move could help Google compete with online marketplaces such as Amazon and eBay, though _WSJ_ notes that Google’s buy button model would see the online search company continue to get paid by retailers through its advertising model. Companies like Amazon and eBay typically share the proceeds from a sale with retailers. Amazon recently stepped up its one-click ordering model by introducing the [Amazon Dash](http://fortune.com/2015/04/22/ketchup-consumption-data-economics/ "undefined"), which is a physical button that is connected to the Internet and, when clicked, allows customers to instantly buy certain products. The Dash Buttons feature partnerships with a range of product brands—from Tide detergent to Gatorade. ### See The 7 Most Important Tech CEOs You Wouldn't Recognize  Jack Ma, founder of Chinese Internet giant Alibaba, stepped down as that firm's CEO in 2013\. But he's still the company's most public face, and after Alibaba's September IPO, China's single richest man. Scott Eells—Bloomberg/Getty Images  Larry Ellison stunned the tech world in September by announcing he's stepping down as CEO of Oracle, the enterprise software company he co-founded in 1977\. Since Oracle doesn't sell products to the public like Apple or Microsoft, Ellison's a little less-known outside Silicon Valley: But he's a hugely important figure, having heavily influenced Steve Jobs and a host of other tech leaders. Tomohiro Ohsumi—Bloomberg/Getty Images  Tony Hsieh, CEO of shoe-tailer Zappos.com, is a controversial figure in the world of tech chief officers. He's pouring money into Zappos' corporate home of Las Vegas, Nevada, which is welcome by some locals but spurned by others. Still, Zappos is known for being a very fun and very different place to work, thanks in part to Hsieh setting those qualities up as priorities for the company. Noah Berger—Bloomberg/Getty Images  Satya Nadella just took over the reins at Microsoft earlier this year from now-Clippers owner Steve Ballmer, but he's already making his presence known through sizable layoffs and simultaneous acquisitions. Nadella's Microsoft has let go of nearly 15,000 employees this year — a chunk of whom were made redundant when Microsoft closed an approximately $7.2 billion deal for Nokia's device wing. Also on Microsoft's tab? $2.5 billion for the Swedish gaming company behind top-hit Minecraft. Microsoft/Corbis  Linkedin CEO Jeff Weiner, formerly a longtime Yahoo employee, has grown the "Facebook For Professionals'" user base and revenue exponentially since coming becoming CEO in 2009\. He's got quite the fan base, too: His workers, 100% of whom support him as CEO, according to Glassdoor. Robert Galbrath—Reuters/Corbis  John Donahoe has been president and CEO of eBay since 2008\. He's now guiding the company in a time of deep uncertainty: In early 2014, eBay settled a nasty public feud with activist investor Carl Icahn, who wants eBay to spin off payment service PayPal as an independent business — and Icahn isn't the only one who thinks that's a good idea. Paul Morris—Bloomberg/Getty Images  Don Mattrick became CEO of Zynga, the social gaming company that brought us FarmVille, in 2013, coming over from Microsoft. He's been tasked with leading Zynga through a tumultuous period — the now publicly-traded company hasn't been able to replicate its FarmVille success, leaving many to wonder about the company's future. Michal Czerwonka—Getty Images [_This article originally appeared on Fortune.com_](http://fortune.com/2015/05/18/google-buy-buttons-search-results/ "undefined")_._ _Read next:_ [_Google Has a Crazy Fun Job Opening on its Doodle Team_](http://time.com/3883235/google-doodle-job-opening/?iid=time%5Freadnext "undefined") [_Listen to the most important stories of the day._](http://time.com/newsletter/the-brief/autoplay/?xid=spl-fullbrief-article "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3882607/google-buy-buttons-search-results/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3882607/google-buy-buttons-search-results/"},"headline":"How Google Could Change Online Shopping With 1 Button","datePublished":"2015-05-18T14:58:07.000Z","dateModified":"2026-05-11T04:44:49.153Z","description":"The company is launching buy buttons for its search results","url":"https://time.com/3882607/google-buy-buttons-search-results/","keywords":["Tech","Internet"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Tom Huddleston, Jr. / Fortune"}],"articleSection":"Business","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3882607/google-buy-buttons-search-results/","name":"How Google Could Change Online Shopping With 1 Button"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"How Google Makes its Doodles","description":"Our videographer went to the Googleplex in Mountain View, California to meet some of the designers and coders who create the special, clever variations on the Google.com logo known as","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/upF0qp1E/poster.jpg?width=720","uploadDate":"2018-07-07T16:09:57.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/upF0qp1E.m3u8","embedUrl":"https://time.com/3882607/google-buy-buttons-search-results/","duration":"PT3M23S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3882607/google-buy-buttons-search-results/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```