Your Google searches could be getting pricier in the next few weeks.
The Wall Street Journal, citing unnamed sources, reports that the search giant plans to add “buy” buttons to pages showing search results for products available for online purchase. The buttons, which will take shoppers to another Google product page where they can actually make a purchase, will first appear on searches performed on mobile devices.
According to WSJ:
Google said in December that it would consider creating buy buttons for its search pages.
The move could help Google compete with online marketplaces such as Amazon and eBay, though WSJ notes that Google’s buy button model would see the online search company continue to get paid by retailers through its advertising model. Companies like Amazon and eBay typically share the proceeds from a sale with retailers.
Amazon recently stepped up its one-click ordering model by introducing the Amazon Dash, which is a physical button that is connected to the Internet and, when clicked, allows customers to instantly buy certain products. The Dash Buttons feature partnerships with a range of product brands—from Tide detergent to Gatorade.