![Christina Hendricks as Joan Harris - Mad Men _ Season 7B, Episode 11 - Photo Credit: Justina Mintz/AMC](https://api.time.com/wp-content/uploads/2015/04/1a1952eb-b192-a751-9e25-2aef88c45e25_mm_711_jm_0514_0702.jpg?quality=85&w=2400)
By Eliza Berman
As the series finale of Mad Men got underway Sunday night, the show’s fans took to Twitter to offer Don, Peggy, Joan and the rest of the family a proper send-off. And more than a few of them had a tiny little something in their eyes:
Celebrities joined Twitter’s mere mortals to lament the end of the show’s run:
Less than 20 minutes into the show, fans weren’t the only ones shedding tears. During a tense phone call between Don and Betty, emotions ran high:
And the Twitterverse shed another thousand tears.
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Write to Eliza Berman at eliza.berman@time.com