--- title: Addiction to iPhone: How Social Media Messes with Your Brain description: Yes—and you're probably suffering from phantom text syndrome, too. canonical: https://time.com/3855911/phone-addiction-digital-distraction/ author: Markham Heid article:opinion: false article:content_tier: free article:published_time: 2015-05-13T11:00:53.000Z article:modified_time: 2026-08-04T07:43:15.095Z article:section: Health og:title: You Asked: Are My Devices Messing With My Brain? og:description: Yes—and you're probably suffering from phantom text syndrome, too. og:url: https://time.com/3855911/phone-addiction-digital-distraction/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0bf0149e90574c30/6987ef860b72e3a9dc6e2046/devices-messing-with-my-brain.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2560 og:image:height: 1440 og:image:alt: You Asked: Are All My Devices Messing With My Brain? og:type: article twitter:card: summary_large_image twitter:title: You Asked: Are My Devices Messing With My Brain? twitter:description: Yes—and you're probably suffering from phantom text syndrome, too. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0bf0149e90574c30/6987ef860b72e3a9dc6e2046/devices-messing-with-my-brain.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # You Asked: Are My Devices Messing With My Brain? > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=6199d7db-9c9d-4873-9a53-b489c8470629&cr=time-nl-network-2026q3-v1) ## Video: How To Protect Your Selfies from Hackers [Watch (HLS stream): How To Protect Your Selfies from Hackers](https://cdn.jwplayer.com/manifests/VbTXeRNE.m3u8) (1:16)  _Published 2014-09-03. A little safety can help save your skin from ending up on 4 Chan._ by [Markham Heid](https://time.com/author/markham-heid/) ## Markham Heid Markham Heid is a contributor at TIME. He is the author of The Habit Trap, due out in early 2027. May 13, 2015 11:00 AM UTC  Illustration by Peter Oumanski for TIME by [Markham Heid](https://time.com/author/markham-heid/) ## Markham Heid Markham Heid is a contributor at TIME. He is the author of The Habit Trap, due out in early 2027. May 13, 2015 11:00 AM UTC First it was radio. Then it was television. Now doomsayers are offering scary predictions about the consequences of smartphones and all the other digital devices to which we’ve all grown so attached. So why should you pay any attention to the warnings this time? Apart from portability, the big difference between something like a traditional TV and your tablet is the social component, says Dr. David Strayer, a professor of cognition and neural science at the University of Utah. “Through Twitter or Facebook or email, someone in your social network is contacting you in some way all the time,” Strayer says. “We’re inherently social organisms,” adds Dr. Paul Atchley, a cognitive psychologist at Kansas University. There’s almost nothing more compelling than social information, he says, which activates part of your brain’s reward system. Your noodle is also hardwired to respond to novel sights or sounds. (For most of human history, a sudden noise might have signaled the presence of a predator.) “So something like a buzz or beep or flashing light is tapping into that threat detection system,” he explains. Combine that sudden beep with the implicit promise of new social info, and you have a near-perfect, un-ignorable stimulus that will pull your focus away from whatever task your brain is working on. And while you may think you can quickly check a text or email and pick up that task where you left off, you really can’t. “Every time you switch your focus from one thing to another, there’s something called a switch-cost,” says Dr. Earl Miller, a professor of neuroscience at Massachusetts Institute of Technology. “Your brain stumbles a bit, and it requires time to get back to where it was before it was distracted.” While this isn’t a big deal if you’re doing something simple and rote—making an omelet, say, or folding clothes—it can be a _very_ big deal if your brain is trying to sort out a complex problem, Miller says. One recent study found it can take your brain 15 to 25 minutes to get back to where it was after stopping to check an email. And Miller’s own research shows you don’t get better at this sort of multitasking with practice. In fact, people who judged themselves to be expert digital multitaskers tended to be pretty bad at it, he says. “You’re not able to think as deeply on something when you’re being distracted every few minutes,” Miller adds. “And thinking deeply is where real insights come from.” There seems to be an easy solution to this: When you’re working on something complicated, switch off your phone or email. That could work for some people. But there’s evidence that as your brain becomes accustomed to checking a device every few minutes, it will struggle to stay on task even at those times when it’s not interrupted by digital alerts. “There’s something called ‘phantom text syndrome,’ ” Atchley says. “You think you hear a text or alert, but there isn’t one.” While phantom texts can afflict adults, Atchley says this phenomenon is pretty much universal among people under the age of 20—many of whom wouldn’t recognize a world that doesn’t include smartphones. Even if you don’t hear phantom alerts, you may still find yourself reflexively wanting to check your device every few minutes for updates, which disrupts your concentration regardless of whether you ignore that impulse. ### You Asked: Your Top 10 Health Questions Answered  You Asked: Are Cleanses Healthy? Potions that claim to clear your body of toxins might sound alluring, but do they deliver? Illustration by Peter Oumanski for TIME  You Asked: Is Eating Dessert Really That Bad For Me? Bad news for sweet-eaters—except if you end your meals with this kind of treat. Illustration by Peter Oumanski for TIME  You Asked: What’s the Best Way to Whiten My Teeth? Yes, teeth whitening actually works—but here's why you have to dish out major bucks to see results. Illustration by Peter Oumanski for TIME  You Asked: Is Meditation Really Worth It? From easing stress to lowering heart disease risk, focusing your mind can do some amazing things for your body. Illustration by Peter Oumanski for TIME  You Asked: What’s the Healthiest Sweetener? Take a taste of the unsettled science of sweeteners. Illustration by Peter Oumanski for TIME  You Asked: Should I Go Paleo? The pros and cons of eating like a caveman. Illustration by Peter Oumanski for TIME  You Asked: Is Cracking Your Knuckles Bad? Here's what really happens to your joints when you snap, crackle and pop. Illustration by Peter Oumanski for TIME  You Asked: Is Running on a Treadmill as Good as Running Outside? You'll fool your body into thinking it's outside with this one small treadmill tweak. Illustration by Peter Oumanski for TIME  You Asked: Does Laughing Have Real Health Benefits? Here's proof that everybody could use a belly laugh. Illustration by Peter Oumanski for TIME  You Asked: What Is My Poo Telling Me? If you listen hard enough, you'll hear all kinds of health stories from #2. Illustration by Peter Oumanski for TIME Your ability to focus aside, [a 2014 study](http://www.plosone.org/article/Authors/info:doi/10.1371/journal.pone.0106698) appearing in the journal _PLOS One_ found that people who spend a lot of time “media multitasking”—or juggling lots of different websites, apps, programs or other digital stimuli—tend to have less grey matter in a part of their brain involved with thought and emotion control. These same structural changes are associated with obsessive-compulsive disorder, depression, and anxiety disorders, says that study’s first author, Kepkee Loh, who conducted his research at University College London. Atchley says more research suggests lots of device use bombards your brain’s prefrontal cortex, which plays a big role in willpower and decision-making. “The prefrontal cortex prevents us from doing stupid things, whether it’s eating junk food or texting while driving,” he explains. He says this part of the human brain isn’t “fully wired” until your early 20s—another issue that has him worried about how a lot of device use may be affecting children and adolescents. So what’s the antidote? Spending time in nature may counteract the focus-draining effects of too much tech time, [shows research](http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0051474) Atchley and Strayer published in 2012\. Meditation may also offer focus-strengthening benefits. Strayer says putting your phone on silent and setting your email only to deliver new messages every 30 minutes are also ways to use your devices strategically and “not be a slave to them,” he adds. Of course, there are plenty of benefits associated with the latest and greatest technologies. Ease and convenience of staying in touch with friends is a big one. But many open questions remain when it comes to the true cost of our digital distractions. “Imagine Einstein trying to think about mathematics at a time when part of his brain was wondering what was going on with Twitter,” Atchley says. “People make incredible breakthroughs when they’re concentrating very hard on a specific task, and I wonder if our devices are taking away our ability to do that.” ## Transcript [00:00] After a hacker breached dozens of celebrity's cloud [00:02] storage accounts and leaked nude photos of stars like [00:05] Jennifer Lawrence, Kate Upton and dozens of others, [00:07] you might be asking yourself, could the same thing [00:10] happen to me? Well it could, but here's how to stop it. [00:13] The hacker [00:18] in this case was probably able to get access to the [00:20] celeb's accounts. Because they weren't using [00:22] something called two- step authentication. Basically [00:25] two- step works like this. Instead of simply typing in a [00:28] password to get access to your account, you type in a [00:30] password, and then the service you're logging into [00:33] emails or texts you a short randomly generated code. [00:36] Only once you enter in that code are you given access [00:40] to your account [ MUSIC ] 2 step authentication works, [00:42] because well a hacker might be able to guess or [00:44] otherwise get your password. It is nearly impossible for [00:47] a hacker to steal your phone and then get a secondary [00:49] code before you notice your device is suddenly gone. [00:52] Recently, more of your favorite services have started [00:54] offering 2 step identification, including several banks, [00:57] Facebook, Twitter, Google and. The [ UNKNOWN ] [01:00] Apple's iCloud, turning on two step verification is [01:03] similar on all these services, and a simple Google [01:05] search will turn up instructions on how to do so. We [01:08] fully recommend you turn on two step verification, it's a [01:11] simple and easy way to keep your data safe in the [01:13] cloud. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3855911/phone-addiction-digital-distraction/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3855911/phone-addiction-digital-distraction/"},"headline":"You Asked: Are My Devices Messing With My Brain?","datePublished":"2015-05-13T11:00:53.000Z","dateModified":"2026-08-04T07:43:15.095Z","description":"Yes—and you're probably suffering from phantom text syndrome, too.","url":"https://time.com/3855911/phone-addiction-digital-distraction/","keywords":["Mental Health/Psychology","Social Media","Brain"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0bf0149e90574c30/6987ef860b72e3a9dc6e2046/devices-messing-with-my-brain.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Markham Heid","jobTitle":"","url":"https://time.com/author/markham-heid/"}],"articleSection":"Health","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0bf0149e90574c30/6987ef860b72e3a9dc6e2046/devices-messing-with-my-brain.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"You Asked: Are All My Devices Messing With My Brain?","caption":"You Asked: Are All My Devices Messing With My Brain?","creditText":"Illustration by Peter Oumanski for TIME","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/section/health/","name":"Health"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/tag/mental-healthpsychology/","name":"Mental Health/Psychology"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3855911/phone-addiction-digital-distraction/","name":"You Asked: Are My Devices Messing With My Brain?"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"How To Protect Your Selfies from Hackers","description":"A little safety can help save your skin from ending up on 4 Chan.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/VbTXeRNE/poster.jpg?width=720","uploadDate":"2014-09-03T20:19:14.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/VbTXeRNE.m3u8","embedUrl":"https://time.com/3855911/phone-addiction-digital-distraction/","duration":"PT1M16S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3855911/phone-addiction-digital-distraction/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```