Nina Leen—LIFE Magazine On Memorial Day, swimming pools and beaches open for the season. It’s an occasion for sun-worshipers to assess their beachwear, digging it out from the depths of dresser drawers. That desire to make a style splash at the shore is nothing new. To celebrate the arrival of beach season in 1950, LIFE’s Nina Leen photographed that season’s trends for women: strapless and halter-top swimsuits, “pirate pants” drawn from fashions of the French Riviera and island-inspired straw hats. Thighs were in and midriffs were out, as simple suits allowed accessories the spotlight. As for the age-old one-piece versus two-piece debate? LIFE had the scoop: “The two-piece suit in general is running a poor second this summer.”
Liz Ronk, who edited this gallery, is the Photo Editor for LIFE.com. Follow her on Twitter @LizabethRonk .
Caption from LIFE. Two-Piece vs. One-Piece: Numerically this battle is going to the one-piece suit by ratio of three to one. Nina Leen—The LIFE Picture Collection/Getty Images Beach fashion in Florida, 1950. Nina Leen—The LIFE Picture Collection/Getty Images Beach fashion in Florida, 1950. Nina Leen—The LIFE Picture Collection/Getty Images Beach fashion in Florida, 1950. Nina Leen—The LIFE Picture Collection/Getty Images Caption from LIFE. Knee-length shorts, called "pirate pants," are a copy of a style popular on the Riviera last summer. Made of striped piqué, they fit tight to the thigh and have a fly front. The absorbent worsted jersey middy fits loosely, is long enough to cover wet bathing suits. (Shorts: $7.95; middy: $12.95; both by Cabana.)Nina Leen—The LIFE Picture Collection/Getty Images Caption from LIFE. Pared-down t-shirts worn with shorts have classic stripes but are cut to reveal bare areas. Emily Wilken's red and black cobbler's apron playsuit (left, $19.95) leaves midriff uncovered. Sheperd's striped top (center, $1.98) and Carolyn Schnurer's purple and white shirt (right, $10.95) are scooped out at neck.Nina Leen—The LIFE Picture Collection/Getty Images Beach fashion in Florida, 1950. Nina Leen—The LIFE Picture Collection/Getty Images Beach fashion in Florida, 1950. Nina Leen—The LIFE Picture Collection/Getty Images Beach fashion in Florida, 1950. Nina Leen—The LIFE Picture Collection/Getty Images Beach fashion in Florida, 1950. Nina Leen—The LIFE Picture Collection/Getty Images Caption from LIFE. Black suits and big hats go well together. The exaggerated size of the headgear sets off the deliberate plainness of these one-piece bathing suits, which are (left to right): a Catalina ($14.95), Jantzen ($15.95), Tina Leser ($22.95).Nina Leen—The LIFE Picture Collection/Getty Images Beach fashion in Florida, 1950. Nina Leen—The LIFE Picture Collection/Getty Images Beach fashion in Florida, 1950. Nina Leen—The LIFE Picture Collection/Getty Images Beach fashion in Florida, 1950. Nina Leen—The LIFE Picture Collection/Getty Images Caption from LIFE. Posies and pink terry cloth are worn together. Artificial flowers which adorn sombrero are $1 each (Heineman). Toga (Bonnie Cashin, $14.95) has big pockets in the pieces which are thrown over the shoulder.Nina Leen—The LIFE Picture Collection/Getty Images More Must-Reads from TIME Donald Trump Is TIME's 2024 Person of the Year Why We Chose Trump as Person of the Year Is Intermittent Fasting Good or Bad for You? The 100 Must-Read Books of 2024 The 20 Best Christmas TV Episodes Column: If Optimism Feels Ridiculous Now, Try Hope The Future of Climate Action Is Trade Policy Merle Bombardieri Is Helping People Make the Baby Decision