Just how big of an attraction is House of Cards for Netflix?
The political drama seemed to attract fewer viewers in its first month on Netflix than both Daredevil and Unbreakable Kimmy Schmidt, according to a report in Variety, based on an analysis by Luth Research of 2,500 Netflix subscribers who tune in on computers, tablets or smartphones. Viewers with TVs, gaming consoles or web-connected sets weren’t included.
The report details that nearly 11% of Netflix subscribers, or 4.4 million people, watched at least one episode of Daredevil in its first 30 days on the platform after its April 10 premiere. That’s more than any other Netflix show, as just more than 7% watched Unbreakable Kimmy Schmidt in the same period, while about 6.5% watched season 3 of House of Cards.
But don’t count Cards out just yet: taking into account all three seasons, the firm finds it was Netflix’s most popular series last month.
Just like network and cable television providers, Netflix spends on millions of dollars to produce original programming. But while there’s lots of data about viewership of more traditional television, there wasn’t publicly available data on Netflix viewership—or so we thought.
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