Tim Cook Just Teased a Huge New Apple Product

2 minute read
Apple CEO Tim Cook attends an Apple special event at the Yerba Buena Center for the Arts in San Francisco, on March 9, 2015
Apple CEO Tim Cook attends an Apple special event at the Yerba Buena Center for the Arts in San Francisco, on March 9, 2015Stephen Lam—Getty Images
By Matt Vella

Apple’s earnings call was full of interesting numbers and nuggets. The company is on a tear, with massive iPhone and Mac sales. After years of trying, it seems to have finally understood what Chinese consumers really want. And though details were sparse, CEO Tim Cook sounded a positive note about the early results of its initial Apple Watch sales. (Not everything is going so well; iPad sales continue to flag as laptop and larger iPhone sales cut in.)

After months of waiting and speculating about what Apple’s next all-new product—the Apple Watch—would actually be like, Cook seemed to throw a small bone to Apple fans and analysts wondering what might be coming down the pipeline post-wearables. Here’s what he said on the subject of television, in response to a question about the recently launched HBO Now service on AppleTV:

Cook: It’s about giving customer something they want. Giving it with Apple’s classic ease of use. I think HBO in particular has some great content. We are marrying their great content and our great ecosystem. There is a lot [of] traction in there. Where could it go? I don’t want to speculate, but you can speculate… We’re on the edge of major major changes for media and I think Apple can be a part of that.

The world may get a glimpse of that future at the company’s World Wide Developers Conference early this summer.

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