Singer Willie Nelson plans to launch his own brand of marijuana for recreational users who demand “the best on the market,” the 81-year-old country legend announced.
“Willie Weed,” from the newly formed company Willie’s Reserve, will hit dispensary shelves in Colorado and Washington, where legalization of recreational marijuana has created a booming industry, the Associated Press reports. Nelson said he would partner with growers in both states.
“I will make sure it’s good or it won’t be on sale,” the singer said in an interview with Rolling Stone.
Nelson is the latest among a growing list of musicians to capitalize on the newly freed trade of marijuana. Last week, rapper Snoop Dog invested in Eaze, a California-based weed delivery startup that has been billed as the “Uber for weed.”
- Workers Are Furious. Their Unions Are Scrambling to Catch Up
- What the Facebook Whistleblower Did to the Company's Stock in 6 Weeks
- Photos from Migrants' Desperate Journeys to the U.S. Border
- Emily Ratajkowski: How I Learned to Let Go
- Afghanistan's Female Students Were Banned from Studying. Now Some Are Finding New Ways to Learn
- The 'Safe Supply' Movement Aims to Curb Drug Deaths Linked to the Opioid Crisis
- The 19 Most Underrated Movies on Netflix
- By Ending Legacy Admissions, Amherst Hopes to Change the Makeup of Its Student Body