Billboards promoting the upcoming Ant-Man movie have begun popping up in Australia and they seem to be aimed at, well, ants.
Reddit users in Brisbane, Melbourne and Queensland have reported seeing miniature posters for the movie in bus stops and parks, according to New York magazine.
This isn’t the first time the Ant-Man advertising team has toyed with mini-marketing: they released a tiny teaser trailer in January. Luckily for human eyes, they’ve put out full-size trailers, too.
Ant-Man, starring Paul Rudd as Ant-Man and Michael Douglas as the scientist Hank Pym, hits U.S. theaters July 17.
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Write to Tessa Berenson Rogers at tessa.Rogers@time.com