Your bowls of Kraft mac & cheese could look a bit different starting next year.
Kraft Foods Group will no longer use synthetic coloring or artificial preservatives in its original Macaroni & Cheese in the U.S., the company announced Monday, and it will also remove synthetic coloring from Kraft Dinner Original meals in Canada.
Customers have long identified the pasta dish with the iconic orange color, but the manufacturer says it will turn to natural color alternatives derived from sources like turmeric, paprika and annatto.
The company’s announcement called the move an “on-trend update” to the brand and explained that customers “want to feel good about the foods they eat and serve their families, including everything from improved nutrition to simpler ingredients.”
The change is scheduled to come into effect in the U.S. in January 2016.
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