Vine and YouTube celebrity Cameron Dallas released his debut single “She Bad” on Sunday, and overnight his rabid fan base spurred a viral hashtag campaign to get the song to No. 1 on the iTunes charts.
The hashtag #SheBadToNumberOne was the top U.S. trend on Twitter for much of Monday’s early hours after Dallas posted the song, which was released in conjunction with iHeart Radio.
Much like singer-songwriter Shawn Mendes, Dallas has used his significant social-media presence to jump-start a legitimate career. According to Variety, when he starred in a feature movie titled Expelled, the film hit No. 1 on the iTunes download charts upon its release.
More Must-Reads from TIME
- Donald Trump Is TIME's 2024 Person of the Year
- Why We Chose Trump as Person of the Year
- Is Intermittent Fasting Good or Bad for You?
- The 100 Must-Read Books of 2024
- The 20 Best Christmas TV Episodes
- Column: If Optimism Feels Ridiculous Now, Try Hope
- The Future of Climate Action Is Trade Policy
- Merle Bombardieri Is Helping People Make the Baby Decision
Contact us at letters@time.com