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---
description: Hoping to steal a march on Amazon, India&#x27;s own e-commerce giant Flipkart is recruiting Mumbai&#x27;s famed army of lunch-box deliverymen
title: India&#x27;s Amazon Has a Genius Delivery Idea
image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb75d6c5d45c43f91/6987eae8f887dcfeb1e8defb/148507994.jpg?branch=production&amp;width=3840&amp;quality=75&amp;auto=webp&amp;crop=16:9
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# The Guy Who Brings Your Lunch in Mumbai Now Also Brings You Anything From a New Phone to a Fresh Shirt


by 

[Rishi Iyengar](/author/rishi-iyengar/)


## Rishi Iyengar


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Apr 14, 2015 9:02 AM CUT

![148507994](https://static.time.com/v3/assets/bltea6093859af6183b/bltb75d6c5d45c43f91/6987eae8f887dcfeb1e8defb/148507994.jpg?branch=production&width=3840&quality=75&auto=webp&crop=3:2)

Dabbawalas sorting tiffin lunch boxes before delivery in front of Churchgate railway station in Mumbai

Dabbawalas sorting tiffin lunch boxes before delivery in front of Churchgate railway station in MumbaiLou Jones—Getty Images/Lonely Planet Images

by 

[Rishi Iyengar](/author/rishi-iyengar/)


## Rishi Iyengar


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Apr 14, 2015 9:02 AM CUT

Delivering over 200,000 home-cooked meals a day across one of the world’s largest and most-crowded cities (and also picking up and returning the empty containers) is no mean feat. But that’s exactly what the _dabbawalas —_ or “tiffin carriers” — of Mumbai do with clockwork precision and an organizational system that many large companies would do anything to possess.

They’ve even been awarded the [Six Sigma](http://www.sixsigmainstitute.org "undefined") seal of approval, earned for making just one error in every 6 million deliveries.

So it’s no surprise that India’s equivalent of Amazon, Flipkart, is now [looking to take advantage](http://in.reuters.com/article/2015/04/10/india-flipkart-dabbawalas-idINKBN0N10KH20150410 "undefined") of that astounding precision to deliver packages to its customers and get an edge over rivals, like, well, Amazon itself.

Flipkart has teamed up with the Mumbai _dabbawalas,_ Reuters reports, enlisting their services to enable quicker and better “last mile” distribution.

The deliverymen will deliver parcels assigned from Flipkart hubs across the city, along with their usual pickup and drop-off of lunch boxes. They will initially only be assigned prepaid deliveries and are currently using a paper system for logistics, but the goal is reportedly to transition to apps and wearable technology down the line.

“The _dabbawalas_ of Mumbai are one of the most reliable and trusted brands in the city. Their unique delivery system has been smooth, reliable and has survived the test of time — even under extreme conditions,” stated Neeraj Aggarwal, Flipkart’s senior director.

If you’re not familiar with the consummate organization of the _dabbawalas_, check out the video below. Even Amazon could have a hard time matching that.

These are independent reviews of the products mentioned, but TIME receives a commission when purchases are made through affiliate links at no additional cost to the purchaser.

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