A documentary about the classic Coca-Cola bottle? It’s about time.
Timed to its 100th anniversary, Matthew Miele will produce a documentary this year on the bottle’s history, according to the Hollywood Reporter. The film will focus on the bottle since its invention in 1915 and its influence on pop art, cinema and artists like Andy Warhol.
“When I can hold up a Coca-Cola bottle and ask, ‘is this art or is this commerce?’ and most commonly hear ‘it’s both,’ that sets the stage for an intriguing narrative,” said Miele, who intends to interview personalities and luminaries across various industries.
Coca-Cola has approved the project and will help pay for marketing.
See Photos of Vintage Coca-Cola Signs from New York City to Bangkok
Coca-Cola signs at a roadside store marked "For Colored," 1938.
Margaret Bourke-White—The LIFE Picture Collection/Getty Images
A man ponders a Coca-Cola ad in Columbus Circle in Manhattan during a heat wave in 1944.
Marie Hansen—The LIFE Picture Collection/Getty Images
A Frenchman considers Coke's allure in 1950.
Mark Kauffman—The LIFE Picture Collection/Getty Images
A Coke truck makes its rounds in 1950 France.
Mark Kauffman—The LIFE Picture Collection/Getty Images
Coca-Cola is on sale at Jimmie's Trailer Camp on U.S. 1, outside of Washington, D.C., in 1938.
Margaret Bourke-White—The LIFE Picture Collection/Getty Images
A French Coca-Cola truck pauses on its route in 1950.
Mark Kauffman—The LIFE Picture Collection/Getty Images
A Coca-Cola road sign beckons on the Autobahn between Munich and Salzberg, Germany, 1947.
Walter Sanders—The LIFE Picture Collection/Getty Images
Coca-Cola throws shoulders for a space among competing brands in 1938.
Alfred Eisenstaedt—The LIFE Picture Collection/Getty Images
A Thai billboard makes a suggestion in 1950.
Dmitri Kessel—The LIFE Picture Collection/Getty Images
A Coca-Cola sign at Anne's Sandwich Shop on Cape Cod, during the summer of 1946.
Cornell Capa—The LIFE Picture Collection/Getty Images
A drugstore boasts both Cokes for sale and the name of the then-first lady, Puerto Rico, 1943.
THOMAS D. MCAVOY
Boy selling Coca Cola from a roadside stand., 1936.
Alfred Eisenstaedt—The LIFE Picture Collection/Getty Images
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[THR]
