Almost one million people ordered an Apple Watch on the first day it was available, according to an estimate by a research firm, showing strong consumer demand for an Apple product that debuted to mixed reviews.
Slice Intelligence, citing an analysis of e-receipt data from 9,080 online shoppers, said that about 957,000 people in the U.S. pre-ordered an Apple Watch on Friday, with each buyer purchasing an average of 1.3 watches and spending an average of $503.83 on each one.
More than 60% of consumers bought the cheapest iteration of the Apple Watch, the Sport model.
Many of the initial purchasers are committed Apple fans: 72% purchased an iPhone, iPad or Apple computer over the past two years, and 21% ordered an iPhone 6 or iPhone 6 Plus in the last few months, according to Slice.
The black sport band was the most popular choice, as was the larger 42mm case.