Amazon is cracking down on sites that it says sell fake reviews to bolster products sold on the retailer’s website.
The online retail giant filed suit Wednesday against buyamazonreviews.con and buyazonreviews.com, according to The Seattle Times. The suit accuses the websites of false advertising, trademark infringement and violating consumer protection laws.
Buyamazonreviews.com did not immediately respond to a request for comment. However, the website’s owner, Mark Collins, told the Times that Amazon’s claims were without merit, saying his site offers “unbiased and honest” reviews, not fake ones.
On its home page, buyamazonreviews.com offers “unlimited” four and five star reviews to its customers. “Our skilled writers look at your product, look at your competitor’s products and then write state of the art reviews that will be sure to generate sales for you,” the website states.
The case marks the first time Amazon has brought a lawsuit against a company said to be shilling fake reviews. Amazon is seeking triple damages and attorney’s fees, as well as a court order to stop the other sites from using the retailer’s name.
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