--- title: 'Doggie Photo Booth' Helps Find New Homes for Utah Dogs description: With the help of social media and an adorable marketing strategy, the Humane Society of Utah is making sure every dog has its day canonical: https://time.com/3816732/doggie-dog-photo-booth-humane-society-utah/ author: Kevin McSpadden article:opinion: false article:content_tier: free article:published_time: 2015-04-10T05:59:10.000Z article:modified_time: 2026-05-11T04:47:45.875Z og:title: This Doggie Photo Booth Is the Cutest Thing You'll See Today og:description: But it also has a serious job: helping animals find homes. og:url: https://time.com/3816732/doggie-dog-photo-booth-humane-society-utah/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: This Doggie Photo Booth Is the Cutest Thing You'll See Today twitter:description: But it also has a serious job: helping animals find homes. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # This Doggie Photo Booth Is the Cutest Thing You'll See Today > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. by [Kevin McSpadden](https://time.com/author/kevin-mcspadden/) ## Kevin McSpadden Apr 10, 2015 5:59 AM UTC by [Kevin McSpadden](https://time.com/author/kevin-mcspadden/) ## Kevin McSpadden Apr 10, 2015 5:59 AM UTC With the help of some professional quality photos, an adorable marketing strategy and social media, the Humane Society of Utah is making sure every dog has its day. Instead of taking the usual mournful pictures of dogs in their pens, social-media coordinator Guinnevere Shuster, who took the photos, thought about how to make the animals more appealing to potential adopters. “I was hoping that it would help change people’s options and perceptions of shelter dogs. Showing off the individual personalities of the dogs, instead of the sad ‘behind bars’ images that have become associated with shelter animals,” she tells TIME. The pictures are posted on the organization’s [Facebook](https://www.facebook.com/HumaneSocietyOfUtah?fref=ts) and [Instagram](https://instagram.com/humanesocietyofutah/) pages and have been wildly successful, but according to special-event manager Rachel Kelly, they have had a more important impact. “Since we have started utilizing social media, we had a record-breaking number of adoptions, placing over 10,000 animals into homes in 2014\. We are already set to break that record this year … We definitely attribute this photo campaign as a large part of this success, as they capture the unique personality of each animal,” she tells TIME. Cats have predictably proved to be more difficult, but Shuster says she has an “arsenal of treats and bribes” to give it another go. ### 10 Puppies That Look Even More Adorable Underwater  Pringles & Pickme Seth Casteel  Monty Seth Casteel  Popsicle Seth Casteel  Ginger Seth Casteel  Ruger Seth Casteel  Rolley Seth Casteel  Iggy Seth Casteel  Reason Seth Casteel  Corey Seth Casteel ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3816732/doggie-dog-photo-booth-humane-society-utah/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3816732/doggie-dog-photo-booth-humane-society-utah/"},"headline":"This Doggie Photo Booth Is the Cutest Thing You'll See Today","datePublished":"2015-04-10T05:59:10.000Z","dateModified":"2026-05-11T04:47:45.875Z","description":"But it also has a serious job: helping animals find homes","url":"https://time.com/3816732/doggie-dog-photo-booth-humane-society-utah/","keywords":["Newsfeed","Social Media","animals","Dogs","viral","cats","Utah","facebook","Instagram"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Kevin McSpadden","jobTitle":null,"url":"https://time.com/author/kevin-mcspadden/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3816732/doggie-dog-photo-booth-humane-society-utah/","name":"This Doggie Photo Booth Is the Cutest Thing You'll See Today"}}]}] ```