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April 15, 2015 12:01 AM EDT
Barker is the author of Barking Up The Wrong Tree

1) Your “feared self.”

Via Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy:

And:

2) Your “ideal self.”

Via Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy:

And:

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This piece originally appeared on Barking Up the Wrong Tree.

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