The Apple Watch reviews are out, and while it’s said to have a few problems, it looks to be set to become best smartwatch on the market when it launches April 24. Still confused about why you might want an Apple Watch? Check out these four videos from Apple that make the case:
Just Look at This Completely Ridiculous $75,000 Apple Watch
![$75,000 Lux Watch Omni Yellow Gold](https://api.time.com/wp-content/uploads/2015/02/lux-omni-gold-angled-2.jpg?quality=75&w=2400)
![$70,000 Lux Watch Omni Platinum](https://api.time.com/wp-content/uploads/2015/02/lux-omni-platinum-back.jpg?quality=75&w=2400)
![$75,000 Omni Yellow Gold](https://api.time.com/wp-content/uploads/2015/02/lux-omni-gold-close2.jpg?quality=75&w=2400)
![(left to right) $13,000 Deluxe Yellow Gold, $75,000 Omni Yellow Gold, $7,500 Standard Yellow Gold](https://api.time.com/wp-content/uploads/2015/02/brikk-watch-3-models.jpg?quality=75&w=2400)
![$13,000 Deluxe Pink Gold](https://api.time.com/wp-content/uploads/2015/02/deluxe-pink-gold-angled-2.jpg?quality=75&w=2400)
![$13,000 Deluxe Pink Gold](https://api.time.com/wp-content/uploads/2015/02/deluxe-pink-gold-back.jpg?quality=75&w=2400)
![$7,500 Standard Platinum-Black Strap](https://api.time.com/wp-content/uploads/2015/02/lux-standard-platinum-side.jpg?quality=75&w=2400)
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