April 9, 2012 11:35 AM EDT

Post Updated April 10, 2012:

From glitter-bombs to meetings inside the White House Situation Room, politicians are prone to becoming Internet memes in this digital age. Hillary Clinton became the latest example last week, when a black-and-white image of the Secretary of State, in stylish shades, looking at her phone went viral through a Tumblr page called Texts From Hillary. Elsewhere, we found companies like Bravo who posted a version of the image on its Facebook page, with language promoting their reality series, The Real Housewives of D.C. The images are being shared on countless Facebook pages and social media outlets everywhere.

The buzzed-about image was actually taken by Diana Walker on assignment for TIME back in October 2011. In fact, Walker, who worked as TIME’s White House photographer for 20 years under Ronald Reagan, George H.W. Bush and Bill Clinton, was recently awarded the Luce Lifetime Achievement Award for her remarkable contributions to political photography, of which the Clinton picture is just one example. Taken during a weeklong trip with the Secretary of State for a TIME cover story, Walker’s image shows Clinton reading her mobile phone upon departure in a military plane bound for Tripoli, Libya on Oct. 18, 2011. A similar image by Kevin Lamarque of Reuters, who was also on the trip, is being also being used on the Tumblr.

When Rajesh Chauhan went to buy a car, one of the first things he paid attention to was how loud the horn was. "To drive in Kolkata, a loud horn is absolutely essential. With a horn not so loud, you can't wade through the traffic," Chauhan told the Times of India. In major cities across India, non-stop honking has become the dominant soundtrack as clattering rickshaws, public buses, weaving motorbikes and private cars fight for space on the traffic-clogged roads. To curb the growing noise pollution, two separate teams in India's most populated city, Mumbai, have come up with devices that aim to discourage drivers from pressing the horn. ""People take pride in honking their horn. There's an ego trip over having a car. Until you make people pay for their usage of the horn, it's not going to work," Jayraj Salgaonkar, part of a group of engineers behind one of the projects, told the AFP. Salgaonkar's team of engineers has developed a 'horn usage meter,' a gadget that limits a cars' amount of honking. If a driver exceeds that limit, the police could issue a fine. He is in talks with local authorities to get the device mandated city-wide. The second solution, also competing to be adopted across Mumbai, aims at increasing drivers' awareness of the cacophony brought by honking. 'Project Bleep' involves a red button on the dashboard that beeps and flashes with a frowning face, "to make the driver conscious that he just honked and make him deliberate why he did it," Mayur Tekchandaney, one of its creators, told the AFP.    

Today businesses everywhere benefit from social media’s incredible power to drive traffic to their own web sites, and it’s a vital if not necessary means of distributing information, advertising and entertainment on the web. Diana Walker’s photo is by no means the first image to be used in this way, but it again raises many questions about the ease of appropriation on the Internet. In the case of Texts from Hillary, is Walker’s photograph fair game for political satire? When do you actually cross the line from satire to sharing… to stealing?

On TIME photo’s website and TIME branded social media, we always aim to credit photographers, promote their work and link back to the original source, but today there are no clear rules to follow. (Case in point: we don’t know where all the photos from Texts from Hillary, used in this gallery, originated.) At TIME we established our own standards to treat photographers fairly, but should clearer laws be made? We’d like to hear what you think about this issue in the current age of new social media. Please add your comments below.

If you’re wondering what the Secretary of State thought about the all the buzz surrounding Texts from Hillary, just visit the Tumblr’s creator Adam Smith’s Twitter feed. Today, Hillary Clinton met with the two developers of the web parody, Stacy Lambe and Adam Smith, both Washington-based communications advisers.

Afterward, Clinton posed with Lambe and Smith and even signed a copy of her “Text from Hillary” submission: “Thanks for the many LOLZ Hillary ‘Hillz.”

Text by Feifei Sun, Associate Editor and Paul Moakley, Deputy Photo Editor, TIME.

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