Amazon.com unveiled its latest innovation Tuesday — a tiny device that allows you to order household items at the touch of a button.
The Dash Button is a Wi-Fi enabled plastic controller that connects to a customer’s smartphone through the Amazon app. The buttons can be stuck or hung anywhere around the house — like on your washing machine, say. If you run out of detergent, you just push the button and an order is automatically sent to Amazon for that particular product.
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More than a dozen brands — listing about 255 of the kind of bulky products you need to replenish often — are available to order through the Dash Button program.
The device allows users to cancel their order within 30 minutes, and the order will only process once, so you won’t end up with tons of detergent being delivered to your door.
The timing of Amazon’s announcement has got many people wondering if it’s a prank for April Fool’s Day. Others see the timing as a stroke of marketing genius, because while people are trying to decide if it’s a hoax they are also doing precisely what Amazon wants them to do — which is talk about Dash and share the news.
Amazon spokesperson Kinley Pearsall confirmed to the Los Angeles Times that the Dash Button is indeed real, although for now the service is only available to Amazon Prime customers by invitation only.
Read next: 7 Things You Probably Had No Idea Amazon Sold
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