Apple Watches are seen on display during an Apple media event at the Yerba Buena Center for the Arts in San Francisco, California on March 09, 2015.
Josh Edelson—AFP/Getty Images
March 30, 2015 11:07 AM EDT

Apple won’t allow walk-in customers to purchase an Apple Watch on the spot, according to a new report. Instead, Apple will funnel the first wave of Apple Watch orders through an online reservation system.

Training documents obtained by MacRumors reveal how Apple employees are expected to handle a customer who wants to purchase an Apple Watch in the store: “Offer the option to try on a watch,” the memo reads, “Then help them place an order online or through the Apple Store app.”

The reservation system will help Apple manage what’s expected to be an initial surge in demand for Apple Watches, which will first go on sale on April 24th. Apple expects to phase out the reservation requirement as inventories stabilize.

The purchasing process for customers interested in the $10,000-and-up Apple Watch Edition models will be more accommodating — those shoppers will be given no-wait access to the devices.


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