![New Product Announcements At The Apple Inc. Spring Forward Event An attendee displays the Apple Watch Edition during the Apple Inc. Spring Forward event in San Francisco, Calif. on March 9, 2015.](https://api.time.com/wp-content/uploads/2015/03/465697992-copy.jpg?quality=85&w=2400)
Pre-orders for the Apple Watch don’t begin for another two weeks and sales don’t begin for four, but the App Store team has already approved two dozen third-party apps for the new device.
The list below, scraped from the App Store by 9to5Mac’s Zac Hall, was presumably curated by Apple with a purpose. Initial impressions are critical for a device whose utility is still an open question.
These apps — and any others approved before April 10 — are the ones staffers will be showing customers in Apple Store test-drives. They will shape the initial impressions in the first wave of Apple Watch reviews. They will also get a huge leg up — a first-mover advantage — on the competition.
It’s an interesting list. All 24 are updates of existing iOS apps. Some are there to show off functions — as hotel keys, credit cards, airline boarding passes. Others target narrow interests — cricket, baseball, fantasy football. Some — like WeChat and AliPay — are pitched to the Asian market. Some, like SkyGuide, are probably there because they’re just so cool.
Two notable omissions: Google and Facebook.
Most of the images in Apple’s TV ad, below, were generated by home-grown apps.
Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple coverage at fortune.com/ped or subscribe via his RSS feed.
This article originally appeared on Fortune.com.
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