These Are the First 24 Apple Watch Apps

Pre-orders for the Apple Watch don’t begin for another two weeks and sales don’t begin for four, but the App Store team has already approved two dozen third-party apps for the new device.

The list below, scraped from the App Store by 9to5Mac’s Zac Hall, was presumably curated by Apple with a purpose. Initial impressions are critical for a device whose utility is still an open question.

These apps — and any others approved before April 10 — are the ones staffers will be showing customers in Apple Store test-drives. They will shape the initial impressions in the first wave of Apple Watch reviews. They will also get a huge leg up — a first-mover advantage — on the competition.

It’s an interesting list. All 24 are updates of existing iOS apps. Some are there to show off functions — as hotel keys, credit cards, airline boarding passes. Others target narrow interests — cricket, baseball, fantasy football. Some — like WeChat and AliPay — are pitched to the Asian market. Some, like SkyGuide, are probably there because they’re just so cool.

Two notable omissions: Google and Facebook.

Air Canada: Gate, boarding time and boarding pass

AliPay: China’s Apple Pay (300 million users)

Babbel: Learn languages by talking to your watch

Dark Sky: Everybody’s favorite weather app

ECB Cricket: Up-to-date cricket scores

Evernote: Note-taking on steroids

Expedia: A travel agent on your wrist

Kitchen Stories: Weekly recipes and how-to videos

Line: Free chat, voice, video calls (600 million users)

MLB.com At Bat: Pitch-by-pitch live baseball

Procreate Pocket: Sketch on your wrist, AirDrop to iPad

Qantas Airways: Gate, boarding time, boarding pass

Redfin: Shop for a home in 8 hot real estate markets

Runtastic Six Pack: Spring is here; start working those abs

Sky Guide: Hold it to the sky and it will name the stars

Starwood Hotels: Check in, open room without passing reception

The New York Times: All the news that’s fit to print

Target: Shopping and identity theft made easier

Things: To-do list manager

TransitApp: Real-time bus and subway info in 75 cities

The Wall Street Journal: The crown jewel of Rupert Murdoch’s empire

Twitter: The world in 140 characters (500 million users)

WeChat: China’s favorite chat app (438 million users)

Yahoo Tourney Pick’Em: Fantasy football, baseball, basketball, hockey

Most of the images in Apple’s TV ad, below, were generated by home-grown apps.

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple coverage at fortune.com/ped or subscribe via his RSS feed.

This article originally appeared on Fortune.com.

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