By Sam Frizell
The Apple Watch has been maligned for being too expensive, and not particularly useful.
So Conan O’Brien has announced his alternative: the Apple Pocketwatch. It’s got all the functionality of your iPhone, including, well, being a watch in your pocket. And it costs $259.
“It’s more than just a binder clip and wallet chain. It’s $259,” intones the speaker dubbed over the faux commercial.
It’s Conan’s way of poking fun at the hyped-up, $349-to-begin device, which some have argued just moves your phone onto your wrist and doesn’t add much else.
Just Look at This Completely Ridiculous $75,000 Apple Watch
![$75,000 Lux Watch Omni Yellow Gold](https://api.time.com/wp-content/uploads/2015/02/lux-omni-gold-angled-2.jpg?quality=75&w=2400)
![$70,000 Lux Watch Omni Platinum](https://api.time.com/wp-content/uploads/2015/02/lux-omni-platinum-back.jpg?quality=75&w=2400)
![$75,000 Omni Yellow Gold](https://api.time.com/wp-content/uploads/2015/02/lux-omni-gold-close2.jpg?quality=75&w=2400)
![(left to right) $13,000 Deluxe Yellow Gold, $75,000 Omni Yellow Gold, $7,500 Standard Yellow Gold](https://api.time.com/wp-content/uploads/2015/02/brikk-watch-3-models.jpg?quality=75&w=2400)
![$13,000 Deluxe Pink Gold](https://api.time.com/wp-content/uploads/2015/02/deluxe-pink-gold-angled-2.jpg?quality=75&w=2400)
![$13,000 Deluxe Pink Gold](https://api.time.com/wp-content/uploads/2015/02/deluxe-pink-gold-back.jpg?quality=75&w=2400)
![$7,500 Standard Platinum-Black Strap](https://api.time.com/wp-content/uploads/2015/02/lux-standard-platinum-side.jpg?quality=75&w=2400)
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