An attendee holds a Samsung Electronics Co. Galaxy S4 smartphone, left, next to an Apple Inc. iPhone 5 during an event at Radio City Music Hall in New York on March 14, 2013.
Bloomberg via Getty Images
March 17, 2015 12:32 PM EDT

Apple’s latest move is sure to heat up the iPhone vs. Android battle.

Apple will soon introduce a smartphone trade-in program for non-Apple phones in an effort to convince Android or BlackBerry users to switch to iPhones, 9to5Mac reported Monday. Like Apple’s iPhone Reuse program launched in 2013, the new trade-in deal offers iPhone gift cards based on the condition of the phone as judged by Apple Store employees.

The trade-in program for non-Apple phones is a first for Apple but other companies like Gazelle and Amazon have offered cash-for-phones deals in the past.


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