--- title: New Study Shows More Tolerance for Everyone but Bigots description: A new study shows why the response to the racist scandal at the University of Oklahoma represents a larger shift in attitudes canonical: https://time.com/3744765/the-sae-scandal-is-another-example-of-plummeting-tolerance-for-bigots/ author: Charlotte Alter article:opinion: false article:content_tier: free article:published_time: 2015-03-16T15:04:02.000Z article:modified_time: 2026-08-04T07:45:19.296Z og:title: New Study Shows More Tolerance for Everyone but Bigots og:description: A new study shows why the response to the racist scandal at the University of Oklahoma represents a larger shift in attitudes og:url: https://time.com/3744765/the-sae-scandal-is-another-example-of-plummeting-tolerance-for-bigots/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: New Study Shows More Tolerance for Everyone but Bigots twitter:description: A new study shows why the response to the racist scandal at the University of Oklahoma represents a larger shift in attitudes twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # The SAE Scandal Is Another Example of Plummeting Tolerance for Bigots > Sponsored content. 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Worth Your Time is TIME's culture newsletter, published Tuesdays and Saturdays to 40,000 subscribers as of August 2026. #### Who writes TIME's culture recommendations? Culture editor Eliza Berman writes Worth Your Time, drawing on TIME's critics and culture desk. #### Is Worth Your Time free? Yes. It is a free newsletter available at time.com/newsletters. ## Video: University Of Oklahoma Fraternity Closed Over Racist Video [Watch (HLS stream): University Of Oklahoma Fraternity Closed Over Racist Video](https://cdn.jwplayer.com/manifests/l4rAEcxu.m3u8) (1:20)  _Published 2015-03-09. The Oklahoma University chapter of Sigma Alpha Epsilon was shut down Sunday just hours after video surfaced of its members singing a racist chant._  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Mar 16, 2015 3:04 PM UTC  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Mar 16, 2015 3:04 PM UTC The Sigma Alpha Epsilon frat members who were expelled from the University of Oklahoma last week after they were caught on tape chanting a racist song are more than just bigotry — they’re also an example of a new kind of out-group. According to a newly released longitudinal study of tolerance across generations, we’re now more tolerant of every group except people who are intolerant. A new study out of San Diego State University and the University of Georgia found that since 1972, people have become increasingly comfortable with gay people, atheists, communists and militarists playing active roles in their communities. The only group that didn’t see an increase in tolerance was racists. By modern standards, it feels somehow wrong to lump racists, atheists and gay people into the same survey, as if they were comparable identities. But the study looked at responses to a survey that began in 1972, which may be why the comparisons seem strange and outdated. Back then, racism, homosexuality, communism, militarism and atheism were all examples of controversial out-groups — and the study was intended to measure tolerance of these groups, not make judgments about them. This new analysis of changing attitudes was done based on data collected since 1972 via the General Social Survey of more than 35,000 adults. To measure tolerance of different groups, participants (all of whom were over 18) were asked whether a member of that group (a communist, a gay person, etc.) should be allowed to give a speech in their community, teach at their college, or have a book in the public library. “It’s not just about having rights,” explains Jean Twenge, a co-author of the study and author of _Generation Me._ “It’s about interacting with the community, teaching kids, giving speeches.” Tolerance for gay people, atheists, communists and militarists increased dramatically from 1972 to 2012, with the most dramatic shift in acceptance for gay people, which skyrocketed from around 58% in 1972–74 to 84% in 2010–12\. The major aberration, though, was in attitude toward racists. The study found no increased tolerance for people who thought black people were genetically inferior — but also didn’t see a decreased tolerance for them. Instead, the tolerance for racists stayed around 56% since 1972\. “We have more tolerance, but we don’t have much more tolerance for intolerant people,” Twenge said. But 56% acceptance is still a fairly high tolerance for such an abhorrent view. Some have said that the incident at the University of Oklahoma proves how little progress we’ve made in eliminating racism, but Twenge disagrees. “I think the outrage that has followed these incidents is an indicator of how much things have changed,” she said. “If fraternity members in 1965 had said the things that the OU fraternity members said, nobody would have cared. And now they got expelled. I think that shows the difference.” In general, the study found that young people tended to be more tolerant than older people, and that more recent generations were more tolerant than earlier ones. But the study also found that the most recent generation had the smallest tolerance gap between older people and younger ones — in other words, a 30-year-old and a 70-year-old today are more likely to agree than they would have in the 1970s. That’s because the biggest jump in tolerance levels was from the Silent Generation to the Baby Boomers. However, even if tolerance has increased with the millennial generation, empathy hasn’t necessarily followed. A study out of the [University of Michigan](http://ns.umich.edu/new/releases/7724) found that college students are 40% less empathetic today than they were 20 or 30 years ago. But what’s the difference between tolerance and empathy? “Being tolerant means ‘you can go do your own thing, be my teacher, give a speech, and I don’t really care if you’re gay or a communist,’” Twenge explains. “That’s different psychologically from saying ‘I understand your perspective, I feel the same things you do, and I really care what happens to you.’” Social media may be responsible for both the rise in tolerance and the decline in empathy. While social media exposes people to different perspectives that encourage them to be more tolerant of different attitudes and lifestyles, it also may reduce their face-to-face contact with other human beings. _Read next:_ [_The Historical Roots of Fraternity Racism_](http://time.com/3742109/history-fraternity-racism/?iid=time%5Freadnext) [_Listen to the most important stories of the day._](http://time.com/newsletter/the-brief/?sl%5Fautoplay=true&xid=spl-fullbrief-article) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3744765/the-sae-scandal-is-another-example-of-plummeting-tolerance-for-bigots/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3744765/the-sae-scandal-is-another-example-of-plummeting-tolerance-for-bigots/"},"headline":"The SAE Scandal Is Another Example of Plummeting Tolerance for Bigots","datePublished":"2015-03-16T15:04:02.000Z","dateModified":"2026-08-04T07:45:19.296Z","description":"A new study shows why the response to the racist scandal at the University of Oklahoma represents a larger shift in attitudes","url":"https://time.com/3744765/the-sae-scandal-is-another-example-of-plummeting-tolerance-for-bigots/","keywords":["Living","Psychology","Millennials","empathy"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Charlotte Alter","jobTitle":"Senior Correspondent","url":"https://time.com/author/charlotte-alter/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3744765/the-sae-scandal-is-another-example-of-plummeting-tolerance-for-bigots/","name":"The SAE Scandal Is Another Example of Plummeting Tolerance for Bigots"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"University Of Oklahoma Fraternity Closed Over Racist Video","description":"The Oklahoma University chapter of Sigma Alpha Epsilon was shut down Sunday just hours after video surfaced of its members singing a racist chant.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/l4rAEcxu/poster.jpg?width=720","uploadDate":"2015-03-09T13:40:55.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/l4rAEcxu.m3u8","embedUrl":"https://time.com/3744765/the-sae-scandal-is-another-example-of-plummeting-tolerance-for-bigots/","duration":"PT1M20S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3744765/the-sae-scandal-is-another-example-of-plummeting-tolerance-for-bigots/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```