Kevin Bacon has lived up to his birthright: He is now the spokesperson for the American Egg Board.
“Because nobody knows eggs better than Bacon,” the actor tells a woman cooking breakfast while striking a comes-hither pose on her kitchen counter.
The ad might seem a tad overdone, but hopefully the shirt he wears in the campaign goes on sale for the general public.
To reduce any confusion for people who don’t get the pun, Bacon clarifies in a statement: “With a last name like Bacon, I’m the obvious choice, and I’m excited to be a part of the new Incredible Edible Egg campaign… and I’ve always been a big fan of eggs. They’re a nutritional powerhouse and I never get tired of them because there are so many ways you can eat them.”
Finally, his destiny has been fulfilled.
More Must-Reads from TIME
- Inside Elon Musk’s War on Washington
- Why Do More Young Adults Have Cancer?
- Colman Domingo Leads With Radical Love
- 11 New Books to Read in February
- How to Get Better at Doing Things Alone
- Cecily Strong on Goober the Clown
- Column: The Rise of America’s Broligarchy
- Introducing the 2025 Closers
Contact us at letters@time.com