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This Is What a $17,000 Apple Product Looks Like

1 minute read
By Alex Fitzpatrick

Apple products have never been cheap — but now we know what it looks like to spend the kind of money that could get you a decent used car on one of the company’s offerings.

The most expensive Apple Watch appears to be the high-end Apple Watch Edition 38mm 18-karat yellow gold case with bright red modern buckle. The cost? $17,000, according to the Apple Store.

Apple first unveiled the Apple Watch late last year, but at the time, it only gave pricing for the entry-level model, pegged at $349 to start. On Monday, Apple CEO Tim Cook detailed a more precise pricing structure for the Apple Watch, saying the ultra high-end Apple Watch Edition models would start at $10,000 and go upwards from there. Cook also revealed that the larger versions of each Apple Watch will cost slightly more than their smaller brethren.

The $17,000 Apple Watch is by far Apple’s most expensive singular offering. Customizing a Mac Pro desktop computer with all the bells and whistles rings up at about $10,000.

The Apple Watch goes on sale April 24, with a preview period beginning April 10.

Here's What the Newest Apple Watch Apps Look Like and Can Do

Request a ride on Uber with Apple Watch. Without reaching for your phone.
Request a ride on Uber.Apple
When you receive a notification, the Taptic Engine alerts you with a gentle tap.
Be alerted when you receive a notification with a gentle tap by the Taptic Engine.Apple
You can scroll through and like images on Instagram right from your wrist.
Scroll through and like images on Instagram.Apple
Of course, check the timeApple
The SPG app on Apple Watch lets you check into your hotel and unlock your room.
Check into your hotel and unlock your room using the SPG app.Apple
Apple Watch will pull your boarding pass from Passbook when you’re near the airport.
Pull your boarding pass from Passbook when you’re near the airport.Apple
You can buy lunch at places like Whole Foods using Apple Pay on Apple Watch.
Purchase items using Apple Pay.Apple
See who’s calling without having to reach for your phone.
Accept or decline phone calls.Apple
Get timely activity reminders and progress updates throughout the day.
Get timely activity reminders and progress updates throughout the day.Apple
Raise your wrist and say “Hey Siri” to do all kinds of things with Apple Watch.Apple
Receive your iPhone notifications.
Receive your iPhone notifications.Apple
The Workout app provides more detailed measurement during specific activities.
Track your fitness using the Workout app.Apple
Apple Watch encourages you to sit less. Move more. And get some exercise.
Track your activity using the Workout app.Apple
Swipe up from the watch face for Glances, quick summaries of the information you use most.
Get quick summaries of the information you use most using Glances, by swiping up.Apple
In the Now Playing Glance, you can control your music right from your wrist.
Control your music using Now Playing.Apple
In addition to timekeeping, communications, and health and fitness, Apple Watch lets you do so much more.
In addition to timekeeping, communications, and health and fitness, Apple Watch lets you do so much more.Apple

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