--- description: The most expensive Apple Watch appears to be the high-end Apple Watch Edition 38mm 18-karat yellow gold case, retailing for $17,000. title: This Is What a $17,000 Apple Product Looks Like image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8c1a951b7128de7b/698782d555a859c42fa86358/screen-shot-2015-03-09-at-3-07-52-pm.png?branch=production&width=1080&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # This Is What a $17,000 Apple Product Looks Like  by [Alex Fitzpatrick](/author/alex-fitzpatrick/)  ## Alex Fitzpatrick Update your preferences in [Account Settings](/account/preferences/) Close Mar 9, 2015 7:15 PM CUT  Apple Watch Edition Apple Watch EditionApple  by [Alex Fitzpatrick](/author/alex-fitzpatrick/)  ## Alex Fitzpatrick Update your preferences in [Account Settings](/account/preferences/) Close Mar 9, 2015 7:15 PM CUT Apple products have never been cheap — but now we know what it looks like to spend the kind of money that could get you a decent used car on one of the company’s offerings. The most expensive Apple Watch appears to be the high-end Apple Watch Edition 38mm 18-karat yellow gold case with bright red modern buckle. The cost? $17,000, according to the [Apple Store](http://store.apple.com/us/buy-watch/apple-watch-edition?product=MJ3G2LL/A&step=detail# "undefined"). Apple first unveiled the Apple Watch late last year, but at the time, it only gave pricing for the entry-level model, pegged at $349 to start. On Monday, Apple CEO Tim Cook detailed a more precise [pricing structure for the Apple Watch](http://time.com/3737714/apple-watch-release-date-april/ "undefined"), saying the ultra high-end Apple Watch Edition models would start at $10,000 and go upwards from there. Cook also revealed that the larger versions of each Apple Watch will cost slightly more than their smaller brethren. The $17,000 Apple Watch is by far Apple’s most expensive singular offering. Customizing a Mac Pro desktop computer with all the bells and whistles rings up at about $10,000. The [Apple Watch goes on sale April 24](time.com/3737599/new-apple-watch-details/ "undefined"), with a preview period beginning April 10. ### Here's What the Newest Apple Watch Apps Look Like and Can Do  Request a ride on Uber. Apple  Be alerted when you receive a notification with a gentle tap by the Taptic Engine. Apple  Scroll through and like images on Instagram. Apple  Of course, check the time Apple  Check into your hotel and unlock your room using the SPG app. Apple  Pull your boarding pass from Passbook when you’re near the airport. Apple  Purchase items using Apple Pay. Apple  Accept or decline phone calls. Apple  Get timely activity reminders and progress updates throughout the day. Apple  Raise your wrist and say “Hey Siri” to do all kinds of things with Apple Watch. Apple  Receive your iPhone notifications. Apple  Track your fitness using the Workout app. Apple  Track your activity using the Workout app. Apple  Get quick summaries of the information you use most using Glances, by swiping up. Apple  Control your music using Now Playing. Apple  In addition to timekeeping, communications, and health and fitness, Apple Watch lets you do so much more. 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