Apple products have never been cheap — but now we know what it looks like to spend the kind of money that could get you a decent used car on one of the company’s offerings.
The most expensive Apple Watch appears to be the high-end Apple Watch Edition 38mm 18-karat yellow gold case with bright red modern buckle. The cost? $17,000, according to the Apple Store.
Apple first unveiled the Apple Watch late last year, but at the time, it only gave pricing for the entry-level model, pegged at $349 to start. On Monday, Apple CEO Tim Cook detailed a more precise pricing structure for the Apple Watch, saying the ultra high-end Apple Watch Edition models would start at $10,000 and go upwards from there. Cook also revealed that the larger versions of each Apple Watch will cost slightly more than their smaller brethren.
The $17,000 Apple Watch is by far Apple’s most expensive singular offering. Customizing a Mac Pro desktop computer with all the bells and whistles rings up at about $10,000.
The Apple Watch goes on sale April 24, with a preview period beginning April 10.
Here's What the Newest Apple Watch Apps Look Like and Can Do
![Request a ride on Uber with Apple Watch. Without reaching for your phone.](https://api.time.com/wp-content/uploads/2015/03/01-apple-watch.jpg?quality=75&w=2400)
![When you receive a notification, the Taptic Engine alerts you with a gentle tap.](https://api.time.com/wp-content/uploads/2015/03/screen-shot-2015-03-09-at-2-31-21-pm.jpg?quality=75&w=2400)
![You can scroll through and like images on Instagram right from your wrist.](https://api.time.com/wp-content/uploads/2015/03/03-apple-watch.jpg?quality=75&w=2400)
![](https://api.time.com/wp-content/uploads/2015/03/17-apple-watch.jpg?quality=75&w=2400)
![The SPG app on Apple Watch lets you check into your hotel and unlock your room.](https://api.time.com/wp-content/uploads/2015/03/08-apple-watch.jpg?quality=75&w=2400)
![Apple Watch will pull your boarding pass from Passbook when you’re near the airport.](https://api.time.com/wp-content/uploads/2015/03/02-apple-watch.jpg?quality=75&w=2400)
![You can buy lunch at places like Whole Foods using Apple Pay on Apple Watch.](https://api.time.com/wp-content/uploads/2015/03/04-apple-watch.jpg?quality=75&w=2400)
![See who’s calling without having to reach for your phone.](https://api.time.com/wp-content/uploads/2015/03/14-apple-watch.jpg?quality=75&w=2400)
![Get timely activity reminders and progress updates throughout the day.](https://api.time.com/wp-content/uploads/2015/03/05-apple-watch.jpg?quality=75&w=2400)
![](https://api.time.com/wp-content/uploads/2015/03/06-apple-watch.jpg?quality=75&w=2400)
![Receive your iPhone notifications.](https://api.time.com/wp-content/uploads/2015/03/09-apple-watch.jpg?quality=75&w=2400)
![The Workout app provides more detailed measurement during specific activities.](https://api.time.com/wp-content/uploads/2015/03/11-apple-watch.jpg?quality=75&w=2400)
![Apple Watch encourages you to sit less. Move more. And get some exercise.](https://api.time.com/wp-content/uploads/2015/03/13-apple-watch.jpg?quality=75&w=2400)
![Swipe up from the watch face for Glances, quick summaries of the information you use most.](https://api.time.com/wp-content/uploads/2015/03/15-apple-watch.jpg?quality=75&w=2400)
![In the Now Playing Glance, you can control your music right from your wrist.](https://api.time.com/wp-content/uploads/2015/03/16-apple-watch.jpg?quality=75&w=2400)
![In addition to timekeeping, communications, and health and fitness, Apple Watch lets you do so much more.](https://api.time.com/wp-content/uploads/2015/03/10-apple-watch.jpg?quality=75&w=2400)
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