Hillary Rodham Clinton, Former Secretary of State speaks during an event at the University of Miamis BankUnited Center on Feb. 26, 2014 in Coral Gables, Fla.Joe Raedle—Getty Images
A humorous photo of Hillary Clinton reading on a Blackberry served as the former Secretary of State’s Twitter avatar for more than a year after she left the State Department.
But on Sunday, less than a week since news broke of the Clinton email controversy, the likely 2016 Democratic presidential candidate has changed the photo.
Her new avatar is a female silhouette with text that includes the web address of No Ceilings, a group that fights for equal rights for women. Clinton announced the move on Twitter as an attempt “to raise awareness on how far we’ve come in reaching equal rights.”
See my new profile pic to raise awareness on how far we've come in reaching equal rights for women & girls worldwide. http://t.co/MzqVBq6FTL
Clinton’s Twitter header photo remains an image of her checking her Blackberry aboard a plane. Before Clinton adopted the iconic photo—taken by Diana Walker on assignment for TIME—it had been the inspiration for the internet meme “Texts from Hillary.”
Chelsea Clinton, daughter of Bill and Hillary, also changed her avatar Sunday to support equal rights for women.
Hillary Clinton once used the hashtag #grandmothersknowbest in a tweet. She could stress her softer side with a shot of her granddaughter. Jon Davidson—Office of President Clinton/APClinton's time as Secretary of State builds her foreign policy credentials. An action shot like this one in Egypt could help. Brendan Smialowski—AFP/Getty ImagesClinton is reportedly considering playing up the historic nature of being the first female president. This shot could help on that front. David Zalubowski—APTwitter loves self-aware jokes. Clinton could use a shot of Amy Poehler playing her on "Saturday Night Live" to show her lighter side. NBC/Getty ImagesRepublicans love talking about Benghazi. Clinton could show her tougher side with a shot from her congressional testimony on that. Alex Wong—Getty ImagesBarack Obama is still popular with Democrats, so she could reassure her base with a shot of the two of them together. Jim Watson—AFP/Getty ImagesClinton could make Throwback Thursday every day with this shot of her work during the Watergate investigation. David Hume Kennerly—Getty ImagesWith the Democratic primary locked down, Clinton could reach out to Republican voters with a shoutout to Ronald Reagan.Robyn Beck—AFP/Getty ImagesEveryone likes a happy photo. Here's a recent shot where she's all smiles. Win McNamee—Getty ImagesWhen in doubt, go for Meryl Streep. Everyone likes Meryl Streep. Ron Sachs—Pool/Getty Images