By Eliana Dockterman
March 5, 2015

After accidentally revealing newly-dyed platinum blonde locks below a beanie at Paris Fashion Week, Kim Kardashian officially debuted her new look on Thursday.

Though the immediate reaction on Twitter was to compare the slicked-back blonde hair to that of Harry Potter villain Draco Malfoy, the image change is no joke. It’s sure to reverberate throughout the Kardashian empire. Will her avatar go blonde in the uber-popular Kim Kardashian mobile game? Will her husband, Kanye West, croon about blondes in a new song? Will going blonde be a plot-line on the next Keeping Up?

As mundane as the plot-line might sound, Kim’s debate over dying her hair could certainly appear on her reality TV show, especially since Kim’s sister Khloe also posted about her new blonde hair last week on Instagram. Stay tuned!

Write to Eliana Dockterman at eliana.dockterman@time.com.

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