--- description: The Apple Watch could cost up to $7,500, according to one estimate title: The Apple Watch Might Actually Cost a Fortune image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6f86dc0203aa04c9/698781f1e20a875bcea85637/apple-watch-cost-price.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # The Apple Watch Might Actually Cost a Fortune  by [Jack Linshi](/author/jack-linshi/)  ## Jack Linshi Update your preferences in [Account Settings](/account/preferences/) Close Mar 3, 2015 6:48 PM CUT  The new Apple Watch is displayed during an Apple special event at the Flint Center for the Performing Arts on Sept. 9, 2014 in Cupertino, Calif. The new Apple Watch is displayed during an Apple special event at the Flint Center for the Performing Arts on Sept. 9, 2014 in Cupertino, Calif.Justin Sullivan—Getty Images  by [Jack Linshi](/author/jack-linshi/)  ## Jack Linshi Update your preferences in [Account Settings](/account/preferences/) Close Mar 3, 2015 6:48 PM CUT Better start saving up if you want to buy an [Apple Watch](http://time.com/3313090/apple-watch-hands-on/ "undefined"). Investment firm Piper Jaffray estimated Monday that the entry-level Apple Watch (called “Apple Watch Sport”) might actually cost most people around $450 instead of the $349 that Apple has officially said—when you take into account customizable features like the watch case, data storage and wrist strap. Apple hasn’t yet announced a price for the mid-range Apple Watch (called simply “Apple Watch”), which is stainless steel and features a sapphire crystal screen, but Piper Jaffray estimates it could start around $499 to $549 and go up to $650, again depending on customizable features. The heaviest price speculation has been around the high-end, 18-karat gold Apple Watch (dubbed “Apple Watch Edition”). Analysts have previously estimated these watches could start around $4,999, but Piper Jaffray estimates they could actually cost around $7,500, taking into account luxury wrist straps made from precious metals. Most of Apple Watch’s specifics—[but not all](http://time.com/3730315/apple-watch-tim-cook/ "undefined")—have remained unknown since the device was unveiled last September. More information about the gadget is expected to be revealed at [Apple’s March 9 event](http://time.com/3724230/apple-watch-event-march/ "undefined"), while the watch will [go on sale in April.](http://time.com/3685142/apple-watch-release-date-tim-cook/ "undefined") ### Just Look at This Completely Ridiculous $75,000 Apple Watch  $75,000 Lux Watch Omni Yellow Gold Brikk  $70,000 Lux Watch Omni Platinum Brikk  $75,000 Lux Watch Omni Yellow Gold Brikk  (left to right) $13,000 Lux Watch Deluxe Yellow Gold, $75,000 Lux Watch Omni Yellow Gold, $7,500 Lux Watch Standard Yellow Gold Brikk  $13,000 Lux Watch Deluxe Pink Gold Brikk  $13,000 Lux Watch Deluxe Pink Gold Brikk  $7,500 Lux Watch Standard Platinum-Black Strap Brikk ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3730405/apple-watch-price/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3730405/apple-watch-price/"},"headline":"The Apple Watch Might Actually Cost a Fortune","datePublished":"2015-03-03T18:48:58.000Z","dateModified":"2026-05-11T04:45:06.704Z","description":"Some estimates are much higher than previously thought","url":"https://time.com/3730405/apple-watch-price/","keywords":["Tech","Apple","Gadgets","Apple watch"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6f86dc0203aa04c9/698781f1e20a875bcea85637/apple-watch-cost-price.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Jack Linshi","jobTitle":null,"url":"https://time.com/author/jack-linshi/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6f86dc0203aa04c9/698781f1e20a875bcea85637/apple-watch-cost-price.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Apple Watch PRice Cost","caption":"Apple Watch PRice Cost","creditText":"Justin Sullivan—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3730405/apple-watch-price/","name":"The Apple Watch Might Actually Cost a Fortune"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Apple Unveils Apple Watch","description":"Apple Unveils Apple Watch","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/24qBym4O/poster.jpg?width=720","uploadDate":"2014-09-09T18:21:45.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/24qBym4O.m3u8","embedUrl":"https://time.com/3730405/apple-watch-price/","duration":"PT1M38S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3730405/apple-watch-price/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```