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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt1e944b8339d7672d/69878178cd684819dd099ed6/jobs.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# More Proof That Steve Jobs Was Always a Business Genius

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<!-- video src="https://cdn.jwplayer.com/manifests/7iWvdeDB.m3u8" -->
## Video: Know Right Now: The March 9th Apple Watch Event

[Watch (HLS stream): Know Right Now: The March 9th Apple Watch Event](https://cdn.jwplayer.com/manifests/7iWvdeDB.m3u8) (1:01)

![Know Right Now: The March 9th Apple Watch Event](https://cdn.jwplayer.com/v2/media/7iWvdeDB/poster.jpg?width=720)

_Published 2015-03-06. Apple is hosting a live Apple Watch event on Monday, March 9th at 10am PT in Cupertino, CA, and fans of the company are already buzzing about what CEO Tim Cook will have to say._


![Lily Rothman](https://static.time.com/v3/assets/bltea6093859af6183b/bltd8eb1311b7067f39/698a1248b21a9c0e12504068/Rothman-headshot.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Lily Rothman](https://time.com/author/lily-rothman/)


![Lily Rothman](https://static.time.com/v3/assets/bltea6093859af6183b/bltd8eb1311b7067f39/698a1248b21a9c0e12504068/Rothman-headshot.jpg?branch=production&width=96&quality=75&auto=webp)

## Lily Rothman


Rothman is managing editor at TIME.

Mar 5, 2015 3:00 PM UTC

![Jobs &amp; Wozniak At The West Coast Computer Faire](https://static.time.com/v3/assets/bltea6093859af6183b/blt1e944b8339d7672d/69878178cd684819dd099ed6/jobs.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Steve Jobs (left) and Steve Wozniak at the first West Coast Computer Faire, where the Apple II computer was debuted, in San Francisco, April 16th or 17th, 1977

Steve Jobs (left) and Steve Wozniak at the first West Coast Computer Faire, where the Apple II computer was debuted, in San Francisco, April 16th or 17th, 1977 Tom Munnecke—Getty Images

![Lily Rothman](https://static.time.com/v3/assets/bltea6093859af6183b/bltd8eb1311b7067f39/698a1248b21a9c0e12504068/Rothman-headshot.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Lily Rothman](https://time.com/author/lily-rothman/)


![Lily Rothman](https://static.time.com/v3/assets/bltea6093859af6183b/bltd8eb1311b7067f39/698a1248b21a9c0e12504068/Rothman-headshot.jpg?branch=production&width=96&quality=75&auto=webp)

## Lily Rothman


Rothman is managing editor at TIME.

Mar 5, 2015 3:00 PM UTC

By now, it’s become part of the Steve Jobs mythology that, while he wasn’t as skilled at the tech side as some of his co-workers might have been, he was the one with the business acumen to turn personal computers into the mega-industry it is today.

But, unlike some after-the-fact creation myths, this particular bit of received wisdom has been around since the beginning — the _very_ beginning. The [Homebrew Computer Club](http://www.atariarchives.org/deli/homebrew%5Fand%5Fhow%5Fthe%5Fapple.php), which first convened on this day, Mar. 5, in 1975, was where Apple’s Steve Wozniak and others would trade tech ideas and parts. In a 1983 TIME profile of Steve Jobs, Wozniak revealed that his friend Steve Jobs would occasionally come to meetings, but not for the same reasons everyone else did:

---

> “”

---


**_Read the full story, here in the TIME Vault:_** [The Updated Book of Jobs](http://time.com/vault/issue/1983-01-03/page/25)


## Transcript

[ MUSIC ] We have one more thing. [ NOISE ] Apple watch is the most personal device we've e ever created. We sought out to make [ MUSIC ] The best watch in the world. [ MUSIC ]

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