Facebook is going to give timelier help to users who post updates suggesting thoughts of suicide, the company announced on Wednesday.
According to a Facebook post written by Product Manager Rob Boyle and Safety Specialist Nicole Staubli, a trained team will review reports of posts that appear to be suicidal and if necessary send the poster notifications with suicide prevention resources, such as a connection to the National Suicide Prevention Lifeline hotline.
The Facebook support posts are expected to look something like this:
They also will contact the person reporting the posts, providing them with options to call or message the potentially suicidal friend, or to also seek the advice of a trained professional.
The new approach is an update on a clunkier system, implemented in 2011, that required users to upload links and screenshots to the official Facebook suicide prevention page.
For the project, Facebook worked with suicide prevention organizations Forefront: Innovations in Suicide Prevention, Now Matters Now, the National Suicide Prevention Lifeline and Save.org.
The company was clear that the update was not a replacement for local emergency services.
The Leadership Brief. Conversations with the most influential leaders in business and tech.
