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February 27, 2015 12:01 AM EST
Barker is the author of Barking Up The Wrong Tree

People judge you by your voice in many ways.

Via Subliminal: How Your Unconscious Mind Rules Your Behavior:

When you hear a woman’s voice talking about relationships you trust it more than a man’s voice, even if the content is the same. You like a forceful male voice more than a forceful female voice, again, even when the content is the same.

Via Subliminal: How Your Unconscious Mind Rules Your Behavior:

Women find men with deep voices sexier.

Via Subliminal: How Your Unconscious Mind Rules Your Behavior:

And men with deeper voices have more kids.

Via Subliminal: How Your Unconscious Mind Rules Your Behavior:

Men subconsciously know the connection between voice and dominance. When they feel powerful in a group they deepen their voice and when they feel weak they raise it, unknowingly.

Via Subliminal: How Your Unconscious Mind Rules Your Behavior:

This piece originally appeared on Barking Up the Wrong Tree.

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