Five years after Apple’s first iPad ad debuted during the Academy Awards in 2010, its new iPad Air promo will again screen during the Oscars on Sunday and tout its filmmaking abilities.
The one-minute spot features students from Los Angeles County High School of the Arts as they make films using iPads—from writing to shooting, scoring to editing—while famed director Martin Scorsese narrates, via excerpts from his inspirational commencement speech to the NYU Tisch School of the Arts in 2014.
“It’s the same for all you, all of us,” Scorsese says. “Every step is a first step. Every brush stroke is a test. Every scene is a lesson. Every shot is a school. So let the learning continue.”
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