Five years after Apple’s first iPad ad debuted during the Academy Awards in 2010, its new iPad Air promo will again screen during the Oscars on Sunday and tout its filmmaking abilities.
The one-minute spot features students from Los Angeles County High School of the Arts as they make films using iPads—from writing to shooting, scoring to editing—while famed director Martin Scorsese narrates, via excerpts from his inspirational commencement speech to the NYU Tisch School of the Arts in 2014.
“It’s the same for all you, all of us,” Scorsese says. “Every step is a first step. Every brush stroke is a test. Every scene is a lesson. Every shot is a school. So let the learning continue.”
Read More: Modern Family Episode Shot Almost Entirely on iPhones
- For People With Disabilities, Losing Abortion Access Can Be a Matter of Life or Death
- Inside the Clandestine Efforts to Smuggle Starlink Internet Into Iran
- How to Help the Victims and Community After the Monterey Park Shooting
- The Biggest Snubs and Surprises of the 2023 Oscar Nominations
- Talking Less Will Get You More
- Kamala Harris Subtly Emerges as Powerful White House Asset
- How Avatar: The Way of Water Became the 6th Movie in History to Make $2 Billion
- Is There Really No Safe Amount of Drinking?
- How Our Cells Strategize To Keep Us Alive
