The privilege of not having your every click tracked, saved and regurgitated in the form of targeted ads will only cost you $29 per month on AT&T’s super-fast Internet service.
The company, which just announced it’s bringing its 1-gigabit-per-second service to Kansas City, touts a price tag of $70 per month for the high-speed connection meant to compete with services like Google Fiber. But that’s actually a “premier” offering that allows AT&T to track a user’s search terms and browsing history to serve targeted ads. The standard high-speed service without the tracking costs $99.
AT&T defended the pricing model to The Wall Street Journal by arguing that the ad targeting helps AT&T make more money, which in turn lets customers who participate earn a discount. The model is somewhat similar to the discounted Kindles Amazon sells that show advertising. Companies with free, ad-based services, like Facebook, don’t allow users to fully opt out of being tracked while on their sites.
However, the fact that AT&T is an Internet provider means it could gather a more comprehensive picture of your Web browsing activities than companies with a less intrusive presence. That’s lucrative for advertisers and for ISP’s, but not so great for privacy-minded end users.
More Must-Reads From TIME
- Meet the 2024 Women of the Year
- Greta Gerwig's Next Big Swing
- East Palestine, One Year After Train Derailment
- In the Belly of MrBeast
- The Closers: 18 People Working to End the Racial Wealth Gap
- How Long Should You Isolate With COVID-19?
- The Best Romantic Comedies to Watch on Netflix
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Contact us at firstname.lastname@example.org