--- title: Britain Gives Tourist Attractions Chinese Names description: Savile Row becomes 'Custom-made for Rich People Street' canonical: https://time.com/3710947/chinese-uk-tourism/ author: Sarah Begley article:opinion: false article:content_tier: free article:published_time: 2015-02-16T15:16:03.000Z article:modified_time: 2026-04-13T07:16:54.318Z og:title: Britain Gives Tourist Attractions Chinese Names og:description: Savile Row becomes 'Custom-made for Rich People Street' og:url: https://time.com/3710947/chinese-uk-tourism/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt99a23185ee442361/69877f69e53aba49424d79a9/savile-row.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4000 og:image:height: 2250 og:image:alt: Derwent London Plc's Offices As Real Estate Trust To Demolish Own Savile Row Offices For Apartments og:type: article twitter:card: summary_large_image twitter:title: Britain Gives Tourist Attractions Chinese Names twitter:description: Savile Row becomes 'Custom-made for Rich People Street' twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt99a23185ee442361/69877f69e53aba49424d79a9/savile-row.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Britain Gives Tourist Attractions Very Literal Chinese Names > Sponsored content. 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Somehow, "Custom-made for Rich People Street" doesn't have quite the same ring as "Savile Row."Bloomberg—Getty Images by [Sarah Begley](https://time.com/author/sarah-begley/) ## Sarah Begley Feb 16, 2015 3:16 PM UTC In a bid to attract more Chinese travelers to its shores, the United Kingdom has a [campaign](http://media.visitbritain.com/News-Releases/NEW-CHINESE-NAMES-FOR-BRITAIN-REVEALED-12526.aspx) underway to assign Mandarin names to many of the country’s most popular tourist attractions. Britain’s national tourism agency, VisitBritain, has released some of the most popular suggestions, and each of the 101 locations have been notified of their three most popular options. They’ll narrow it down to one result over the coming days, but in the mean time, some of the Mandarin alternatives reveal the very literal thought process behind this initiative. “GREAT names for GREAT Britain” takes [the Shard](http://en.wikipedia.org/wiki/The%5FShard)—a fairly accurate if abstract name for the London skyscraper—and renames it “A Tower Allowing Us to Pluck Stars From the Sky” or “London Cone.” The dapper Savile Row becomes “Tall, Rich, Handsome Street” or “Custom-made for Rich People Street.” And apparently Chinese must be more skeptical than Scots, because “Loch Ness Monster” in its Mandarin form is downgraded to “Loch Ness Shadow.” It will remain to be seen whether these English roses by any other name will smell as sweet, but Chinese tourists will be in for at least one fragrant attraction in the U.K.: Haggis, or in its new form, “Made of Sheep’s Stomach and Smells Good.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3710947/chinese-uk-tourism/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3710947/chinese-uk-tourism/"},"headline":"Britain Gives Tourist Attractions Very Literal Chinese Names","datePublished":"2015-02-16T15:16:03.000Z","dateModified":"2026-04-13T07:16:54.318Z","description":"Savile Row becomes 'Custom-made for Rich People Street'","url":"https://time.com/3710947/chinese-uk-tourism/","keywords":["Newsfeed","China","Travel","U.K.","World","london","Tourism"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt99a23185ee442361/69877f69e53aba49424d79a9/savile-row.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Sarah Begley","jobTitle":null,"url":"https://time.com/author/sarah-begley/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt99a23185ee442361/69877f69e53aba49424d79a9/savile-row.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Derwent London Plc's Offices As Real Estate Trust To Demolish Own Savile Row Offices For Apartments","caption":"Derwent London Plc's Offices As Real Estate Trust To Demolish Own Savile Row Offices For Apartments","creditText":"Bloomberg—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3710947/chinese-uk-tourism/","name":"Britain Gives Tourist Attractions Very Literal Chinese Names"}}]}] ```