Fifty Shades of Grey is breaking box-office records faster than it’s breaking taboos. The much anticipated movie version of E.L. James’ hit novel has raked in $81.67 million since it opened Friday, and Universal projects the movie will make over $90 million over the four-day weekend, Deadline reports.
That makes Fifty Shades of Grey the record holder for best Presidents’ Day opening weekend of all time.
Fifty Shades of Grey: TIME's Exclusive Portraits of the Cast and Director
![Dakota Johnson (Anastasia “Ana” Steele) and Jamie Dornan (Christian Grey) photographed at the Chateau Marmont in Los Angeles on Jan. 13, 2015.](https://api.time.com/wp-content/uploads/2015/02/jamie-dakota-fifty-shades.jpg?quality=75&w=2400)
![dakota Johnson (anastasia “ana” steele) photographed at the chateau marmont in los angeles, ca on january 13th, 2015.](https://api.time.com/wp-content/uploads/2015/02/dakota-fifty-shades.jpg?quality=75&w=2400)
![sam taylor-johnson (director) photographed at the chateau marmont in los angeles, ca on january 13th, 2015.](https://api.time.com/wp-content/uploads/2015/02/sam-taylor-johnson.jpg?quality=75&w=2400)
Kingsman: The Secret Service didn’t do badly either, with $35.6 over three days (handily beating 20th Century Fox’s estimate of $20 million). That’s probably thanks to all the guys who didn’t want to go see 50 Shades of Grey.
[Deadline]
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Write to Charlotte Alter at charlotte.alter@time.com