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5 Data-Backed Tips to Boost Your Online Dating Game

5 minute read

Whether it’s hitting the gym or brushing up on 19th century French poetry, almost everyone is doing something to make themselves more attractive to that special someone — especially with Valentine’s Day right around the corner. But as countless relationship experts say, in the end you’ve just got to be yourself.

Besides, the era of big dating data has plenty of other ways to put your best face forward. “We have a vast number of data points that our engine is constantly analyzing automatically to do behavioral matchmaking,” says Allison Braley, vice president of marketing and communications at Zoosk, an online matchmaking service with more than 30 million users.

“We’re able to look at that data in aggregate — always anonymized with our users’ safety always top of mind — and make some predictions as well as some analysis in terms of what’s going to work to attract a partner for you.”

Here are some statistic-backed hacks Zoosk has learned by studying its users’ interactions:

Outdoor photos: great or bait?

Zoosk predicts “Lumbersexual” with be among 2015’s buzz words, replacing “basic.” But if you’re a guy, you’re going to want to walk the talk, because men with outdoor photos on their profiles received 19% more messages than those who didn’t.

“We do see a lot of men’s profiles that have been quickly put together,” says Braley. “Women really reward the guys who take the time to get outside, get a friend to take a picture of them, and put in a little bit of extra effort.” Women, on the other hand, are advised to keep it inside, because outdoor photos decreased their messages received by 40%.

Selfies: Master the art

Whether or not you think selfies are embarrassing, they do impact online dating profiles, for better or worse. Female profiles with selfies get 4% more messages, while guys took an 8% hit.

“People who want to date women, whether that’s men or women, seem to be more concerned about authenticity and is this person heavily filtering this picture,” says Braley. But for men, she wonders if they are lacking skills in the art of the selfie. But get this — full-body photos net users (either men or women) 203% more pick-ups on the site. So, invest in a selfie stick, and start working on your technique!

Forget your friends

Including your besties in your profile pics is also a big no-no. First off, would they approve of being outed as your sidekick? And secondly, isn’t there some sort of waiver they should sign? But the hard fact is that people who use group shots including themselves see 42% fewer messages than those who fly solo.

“So many dating products today, including our Carousel product, are heavily reliant on first impressions,” says Braley. “Certainly as your main profile photo you really want to avoid it.” And if you’re a cat person, or you happen to roll with man’s best friend, it’s even worse. Posing with your four-legged friend will result in 53% fewer messages.

Be word-wise

There are no secret passwords in dating (online or off), but according to some late 2013 research by Zoosk, there are some terms that can give you a bump. For instance, honesty increases guys’ odds in online dating, with the terms “divorce,” “separate,” and “my ex” netting 52% more messages, while “son,” “daughter,” and “children,” up their response rate by 7%. For women, it’s a different (and very unfair) story — if they use those words, they get 4% fewer messages. But they can take control of the dates by saying “dinner,” “drinks,” or “lunch” and see 73% more replies to their profiles.

Regardless of your gender, spelling counts, with “teh,” “ur,” “cuz,” “im” and “u” dinging daters with 13% fewer replies. Be sure to “lmfao” (up 193%) and not “rofl” (down 13%), and if you’re going to put a smiley face in your message, go with “:-)” instead of “:)”. Nosey smilers get 13% more responses, while those sans-sinuses receive 66% fewer replies.

Timing is (almost) everything

Remember Vince Vaughn’s three-no-five-day advice in Swingers? Great—now forget it. With online dating it’s all about getting their attention when they’re online. According to 2014 data, Zoosk says women are most active between 10 and 11 p.m., while men hit their inbox between 9 and 10 a.m. And no one is on it around between 2 and 3 p.m.—so get back to work.

But if your online dating profile is currently inactive, you’re actually in luck. “Valentine’s Day itself is not a big day for people to do a lot of outreach on online dating sites, or even sign up,” says Braley. Instead, things heat up before Feb. 9, she says. “People are happy to set that profile but they don’t necessarily want to make their first date with someone Valentine’s Day—it has a lot of pressure attached to it for a first date.”

When do things heat back up again? Typically, it’s the Sunday after Valentine’s Day — so that gives you some time run a spellcheck and snap some new photos.

See Google Doodles Through the Years

google doodle la tomatina
Aug. 26, 2015 For the 70th anniversary of La Tomatina.Google
Google doodle sally ride
May 26, 2015 In celebration of the 64th birthday of Sally Ride, the first American woman in space.Google
Google-Doodle-Eiffel-Tower-France
March 31, 2015 Honoring the 126th anniversary of the public opening of the Eiffel Tower.Google
Mar. 20, 2015 To celebrate the start of spring and the vernal equinox, Google created a stop-motion animation of flowers in bloom.
Mar. 20, 2015 To celebrate the start of spring and the vernal equinox, Google created a stop-motion animation of flowers in bloom.Google
Nov. 12, 2014 For the landing of the Philae lander, the first spacecraft on a moving comet, Google created a gyrating lander with passing stars.
Nov. 12, 2014 For the landing of the Philae lander, the first spacecraft on a moving comet, Google created a gyrating lander with passing stars.Google
Sept. 9, 2014 For Tolstoy's 186th birthday the Google Doodle team created an appropriately long doodle, with a click-through doodle. http://time.com/3308635/google-doodle-tolstoy/
Sept. 9, 2014 For Tolstoy's 186th birthday, the Google Doodle team created an appropriately long click-through doodle.Google
May 27, 2014 For the Rachel Louise Carson doodle, the team surrounded her with birds and sea creatures to celebrate her 107th birthday.Google
May 4 2014 For the Audrey Hepburn doodle http://time.com/87152/google-doodle-audrey-hepburn/ the doodle team adapted an image from a 1956 black and white photograph taken by Yousuf Karsh.
May 4 2014 For Audrey Hepburn's 85th birthday, the doodle team adapted an image from a 1956 black and white photograph taken by Yousuf Karsh.Google
June 9, 2011 The doodlers came up with the idea of a playable logo, then pegged it to guitar innovator Les Paul's 96th birthday. Turning on composer mode allows you to create songs that you can share online.
June 9, 2011 The doodlers came up with the idea of a playable logo, then pegged it to guitar innovator Les Paul's 96th birthday. Turning on composer mode allows you to create songs that you can share online.Google
March 24, 2011 The Harry Houdini doodle was created in the style of the old posters advertising the death-defying magician.
March 24, 2011 The Harry Houdini doodle was created in the style of the old posters advertising the death-defying magician.Google
Nov. 25, 2010 Chef Ina Garten prepared this Thanksgiving feast, which Google photographed. If you clicked on a dish, her recipe appeared.
Nov. 25, 2010 Chef Ina Garten prepared this Thanksgiving feast, which Google photographed. If you clicked on a dish, her recipe appeared.Google
May 7, 2010 Google asked the San Francisco Ballet to pose and twirl to re-create Pyotr Tchaikovsky's Swan Lake.
May 7, 2010 Google asked the San Francisco Ballet to pose and twirl to re-create Pyotr Tchaikovsky's Swan Lake.Google
Oct. 7, 2009 Scan the doodle that marks the first patent for the bar code and you'll decode Google embedded within.
Oct. 7, 2009 Scan the doodle that marks the first patent for the bar code and you'll decode Google embedded within.Google
March 2, 2009 The doodlers arranged classic Dr. Seuss characters, like the Cat in the Hat and the Grinch, to form the logo's letters.
March 2, 2009 The doodlers arranged classic Dr. Seuss characters, like the Cat in the Hat and the Grinch, to form the logo's letters.Google
Jan. 28, 2009 There was no other way to honor abstract artist Jackson Pollack than with a chaotic drip painting.
Jan. 28, 2009 There was no other way to honor abstract artist Jackson Pollack than with a chaotic drip painting.Google
Jan. 19, 2009 Guest artist Shepard Fairey (famed for his Obama HOPE poster) did a sketch for Martin Luther King Jr. Day.
Jan. 19, 2009 Guest artist Shepard Fairey (famed for his Obama HOPE poster) did a sketch for Martin Luther King Jr. Day.Google
Jan. 28, 2008 Early on, Google used Lego blocks as casing for hard disks. Later it feted Lego's 50th anniversary.
Jan. 28, 2008 Early on, Google used Lego blocks as casing for hard disks. Later it feted Lego's 50th anniversary.Google
April 22, 2007 A melting iceberg for Earth Day is one of many eco-minded doodles the team has created.
April 22, 2007 A melting iceberg for Earth Day is one of many eco-minded doodles the team has created.Google
Jan. 4, 2006 Enter the world of out-there doodles — Google in braille. Only problem: you can't feel it.
Jan. 4, 2006 Enter the world of out-there doodles — Google in braille. Only problem: you can't feel it.Google
March 30, 2005 The Van Gogh doodle appeared in an era when doodles began to get more ambitious, and it's one of the doodlers' best interpretations of a specific painter.
March 30, 2005 The Van Gogh doodle appeared in an era when doodles began to get more ambitious, and it's one of the doodlers' best interpretations of a specific painter.Google
Aug. 13, 2003 Early doodles of famous folk tended to be simple, like this silhouette of Alfred Hitchcock.
Aug. 13, 2003 Early doodles of famous folk tended to be simple, like this silhouette of Alfred Hitchcock.Google
March 14, 2003 The early doodles were often simple but playful, like this mustachioed drawing of Albert Einstein to celebrate his birthday.
March 14, 2003 The early doodles were often simple but playful, like this mustachioed drawing of Albert Einstein to celebrate his birthday.Google
Nov. 14, 2001 Google's first doodler, Dennis Hwang, gave the logo an Impressionist look for Claude Monet's birthday.
Nov. 14, 2001 Google's first doodler, Dennis Hwang, gave the logo an Impressionist look for Claude Monet's birthday.Google
Aug. 30, 1998 When employees left for the Burning Man festival, the Google logo became a cryptic BE BACK LATER sign. "There was no master plan for doodles at that point," says doodler-in-chief Ryan Germick.
Aug. 30, 1998 When employees left for the Burning Man festival, the Google logo became a cryptic BE BACK LATER sign. "There was no master plan for doodles at that point," says doodler-in-chief Ryan Germick.Google

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