British hardware chain B&Q has reportedly sent its staff a memo warning them to prepare for a sudden increase in demand for items like rope, cable ties and duct tape once Fifty Shades of Grey is released on Valentine’s Day.
The Telegraph reports that a memo entitled “Staff Briefing — Preparation for Fifty Shades of Grey Customer Queries” was sent to all the company’s 20,887 workers, advising them to prepare to deal with “sensitive” questions about items that might be required for spirited reenactments of scenes in the film.
Fifty Shades of Grey: TIME's Exclusive Portraits of the Cast and Director
The memo also says copies of the novel the film is based on will be delivered to each B&Q store for employees to borrow, in order to familiarize themselves with the nature of customer inquiries, says the Telegraph.
“B&Q remains committed to serving our customers in all their DIY needs,” a company spokesperson said. “Customer satisfaction is always our No. 1 priority.”
More Must-Reads from TIME
- Donald Trump Is TIME's 2024 Person of the Year
- Why We Chose Trump as Person of the Year
- Is Intermittent Fasting Good or Bad for You?
- The 100 Must-Read Books of 2024
- The 20 Best Christmas TV Episodes
- Column: If Optimism Feels Ridiculous Now, Try Hope
- The Future of Climate Action Is Trade Policy
- Merle Bombardieri Is Helping People Make the Baby Decision
Write to Rishi Iyengar at rishi.iyengar@timeasia.com