The Apple Watch Just Got a Huge New Competitor

Swiss watchmaker Swatch Group, the world’s largest watch company, is planning on taking on the Apple Watch.

Swatch plans to release its own smartwatch within the next three months, which means its launch may be around the time of Apple Watch’s April debut, CEO Nick Hayek told Bloomberg on Thursday. Unlike the Apple Watch, Swatch’s smartwatch won’t have to be charged, Hayek said. Swatch’s gadget will also use near-field communication — the technology Apple uses for Apple Pay — and will work with Windows and Android software.

Swatch previously entered the smartwatch market in 2004, when it partnered with Microsoft and MSN to release a device called Paparazzi.

[Bloomberg]

Subscribe to TIME

The Leadership Brief. Conversations with the most influential leaders in business and tech.

Please enter a valid email address.

* The request timed out and you did not successfully sign up. Please attempt to sign up again.

Sign Up Now

An unexpected error has occurred with your sign up. Please try again later.

Check the box if you do not wish to receive promotional offers via email from TIME.

You can unsubscribe at any time. By signing up you are agreeing to our Terms of Service and Privacy Policy. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Thank you!

For your security, we've sent a confirmation email to the address you entered. Click the link to confirm your subscription and begin receiving our newsletters. If you don't get the confirmation within 10 minutes, please check your spam folder.

Contact us at letters@time.com.